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15 Quick WordPress SEO Tips & Techniques to Boost Your Website's Ranking

WordpressIntegration - WordPress Development Company — Mon, 11 Nov 2019 12:38:31 +0000

Powering more than 34% of the web, WordPress is by far the best and most popular CMS for creating everything from simple blogs and websites to complex portals and online stores. While it is already pretty friendly to search engines straight out of the box, there are still several things you need to do to get the most out of your WordPress SEO efforts.

Do you have a visually appealing, feature-rich WordPress site but not getting enough organic traffic? Unfortunately, search engines don’t care about how beautiful your WordPress site is or how much effort you have put into it to make it visually stunning. What they care about the most is whether or not the website is well-optimized for them.

Hence, if you want to see your WordPress blog/website on the top of search engines, you must try these 15 tried-and-tested, actionable WordPress SEO tips and techniques that will not only skyrocket your organic traffic through improved rankings but will also help you dominate your competition with increased traffic.

Let’s get started!

Pick an SEO-Friendly WordPress Theme

Your theme is one of the most important aspects in deciding whether or not your WordPress blog or site will rank higher in search engine result pages (SERPs). Hence, when picking a WordPress theme, you should always opt for the one that is built with SEO in mind, instead of the one that looks aesthetically pleasing. A few traits that distinguish an SEO-friendly WordPress theme from an ordinary one are:

An ultra-clean, W3C-valid code
A responsive design to ensure the theme looks and functions well across all devices and screen sizes.
Lightning-fast page load speed to ensure the website would load at the speed of light.
Open graph meta tag integration to improve social media sharing
Appropriate and adequate use of meta title tags and heading tags
Proper use of the canonical URL meta tag, if required

Install a WordPress SEO Plugin

While WordPress already comes packed with several outstanding SEO features and capabilities, it is always recommended that you install an SEO plugin to take your on-page SEO efforts to the next level!

In terms of popularity and usage, Yoast SEO and All in One SEO Pack are two of the best WordPress SEO plugins that you can use to control how Google sees your website. Although you're free to use any one of them, it is advisable that you use the Yoast SEO plugin as it allows you to write better content with a multitude of on-page SEO features, including but not limited to:

SEO Analysis
Readability Analysis
Snippet Preview
Focus Keyword Selection
A state-of-the-art Schema Implementation
Automatic XML Sitemaps Generation
Enable/Disable Breadcrumbs

Install an SSL Certificate

Ever since Google started considering HTTPS as a major ranking factor and took the further step of showing “Not Secure" warning for non-HTTPS websites in Google Chrome, webmasters are migrating their websites from HTTP to HTTPs to avoid any potential drop in rankings.

In fact, an analysis of 1 million URLs done by Matthew Barby, an award-winning digital marketing consultant proves that 33% of all pages that rank either #1, #2 or #3 in Google use HTTPS. See the graphic below!

So if you’ve not migrated your WordPress site to HTTPs yet, it's time to grab this small yet crucial SEO advantage.

Perform Keyword Research

If you want to beat your rivals and rank high in your niche, then you must do proper keyword research for your WordPress site. Doing strategic keyword research empowers you to:

Create content users are actually searching for
Have a better understanding of the needs of your target audience
Track the success of published content
Drive a considerable volume of organic traffic to your WordPress site

There are many great tools out there to help you with keyword research. A couple of them you can try are:

Google AdWords Keyword Planner
Moz Keyword Explorer
AnswerThePublic
KWFinder
SEMrush
Ahrefs

Use SEO-friendly Permalink Structure

WordPress by default creates weird permalinks that are not search engine friendly. The default permalink structure currently looks something like:

http:// example1. com/2016/11/03/hello-world/

Since search engines, including Google, like URLs containing post title and/or target keyword, you need to navigate to Settings >> Permalinks in your Dashboard and change the default permalink settings to something SEO friendly, such as shown below:

http:// example2. com/hello-world/

Although WordPress offers you several options to change your permalinks, you are advised to change the permalink structure to “Post name” as it is the cleanest and most search engine friendly URL structure.

Create High-quality, Engaging, and Evergreen Content

The old proverb “Content is King” is still alive and will always be in the future. Google loves high quality, user-engaging content and so do other search engines like Bing and Yahoo!

No matter if you’re running a personal blog or a corporate website, you have to consistently produce high-quality content to rank higher in the search engines. Remember, high-quality content is:

Unique
Helpful
Informative
Valuable
Actionable
Shareable
Timeless in nature

To ensure your content is evergreen and relevant to readers, it is recommended that you update it regularly.

Write Long-Form Content Whenever Possible

If you look at websites holding the top positions in search engines, you'll find most of them offer high-quality, long-form content. In fact, a piece containing 2,000 words or more has become a standard nowadays.

So if possible, try to write high-quality, detailed posts as they tend to get more backlinks and rank better in SERPs. When writing lengthy posts, make sure to use a Table of Contents to make it easy for users to instantly navigate to specific sections of a blog post.

Follow the Best On-Page SEO Practices

SEO can be divided into two main categories: On-page and Off-page. Where On-page SEO involves optimizing different aspects of a site, on the other hand, off-page SEO deals with Backlinks. Ensuring the flawless implementation of these on-page techniques is the first step to optimize your site for search engines:

Optimize Your Meta Titles, Descriptions, and Header Tags.
Use SEO-friendly, short URLs.
Target Long-tail Keywords.
Have a Focus Keyword for every page/post.
Apply No-follow to Affiliate Links.
Find and Fix Broken Links Regularly.
Incorporate relevant internal and external links in your content.
Try to put the most important keywords in the first or second paragraph.
Ensure all your images have Alt text (alternative text) with relevant keywords as well as the image file names descriptive phrases related to your content.

Speed Up Your WordPress Site

While speed has always been crucial from the user experience perspective, Google also recently announced that it affects your search engine rankings. Fortunately, fixing a slow loading site isn't that difficult. Mentioned below are a couple of things you can do to improve the speed and performance of your WordPress site:

Use a CDN (Content Delivery Network)
Use a Caching Plugin like W3 Total Cache and WP Super Cache
Use a fast managed WordPress host
Optimize your media files

Optimize Your Site for Mobile

Ever since Google started using the mobile version of a site to rank web pages, mobile usability has become more important than ever. You can use Google’s mobile-friendly tool to check if your WordPress site is optimized for mobile.

As Responsive Web Design is Google’s recommended design pattern to make a website friendly to mobile devices, make sure your WordPress site is fully responsive.

Another option is to implement Google AMP - an open-source web component framework that you can use to make your website mobile-friendly and improve load times.

Build High-Quality, Authentic Backlinks

Building quality backlinks with a good ratio of “dofollow” and “nofollow” in your niche is still one of the most effective SEO techniques to boost your website's ranking. Ideally, the more high-quality inbound links your website has, the higher are the chances of it ranking higher in the search results. A few methods you can use to generate quality backlinks to your WordPress site are:

Create skyscraper content to create top-notch content
Create ego-bait content to attract inbound links
Guest post on popular, high domain authority sites
Do outreach link building

Implement Schema Markup

Although Google never announced that schema markup is a ranking factor, it doesn’t necessarily mean it doesn't have any positive impact on SEO. Allowing you to deliver better and more engaging data to your visitors, Schema or Structured Markup:

Helps search engines recognize the true meaning of your content
Helps your web pages stand out on SERPs
Increases click-through rates (CTRs) and drives more traffic to your site.

So if your current WordPress theme doesn’t have schema markup installed, consider implementing the same either manually or through a plugin to enjoy long-term SEO value and results.

Create and Submit an XML Sitemap to Search Engines

An XML Sitemap is a specially formatted file that provides a hierarchical listing of all the pages on your site to help search engines better and faster crawl its content.

While a Sitemap does not affect the ranking of your website, it can be a great way to prioritize certain pages of your site for crawling. As mentioned in the second point, you can use All in One SEO Pack or Yoast SEO to automatically generate a sitemap.

Leverage the Power of Local SEO

No matter if your target audience is local, global or both, you should always optimize your Google My Business Page to stay ahead of your local competition. While it has nothing to do with your website's global ranking, Local SEO can dramatically boost your overall organic traffic by turning local searchers into customers. Keep in mind the following local search ranking factors which are refined by Moz every two years:

Perform SEO Audits Regularly

Finally, to ensure your WordPress site is well-optimized for search engines, perform a quick WordPress SEO audit. But, there is no need to go through every step yourself. Rather, you can take advantage of these SEO auditing tools to simplify the process:

SEMrush
SEO Site Checkup
Varvy
Ahrefs

Given that SEO is an ongoing process, it is recommended you regularly perform an SEO audit of your WordPress site to ensure it continuously ranks well on all of the search engines.

The 7 Best WordPress Plugins to Help You Create Killer Content

WordpressIntegration - WordPress Development Company — Tue, 15 Oct 2019 10:41:54 +0000

Backed by an extensive repository of over 55 thousand plugins, WordPress is by far the most popular and widely used content management system, powering more than 34% of the web.

While it allows you to do several things with a website, it still can’t produce high-quality content for you. This is something that you have to tackle on your own. However, with the help of various WordPress plugins, you can surely improve your content creation process.

To make your job easier, we have researched and picked out the 7 most useful WordPress plugins that you can use to improve your current approach. Whether you’re a self-established blogger running multiple blogs or a multinational web development company offering top-notch quality WordPress SEO services to its clients, these plugins will surely help you create better and more engaging content.

Yoast SEO

Yoast SEO is one of the best WordPress plugins to properly optimize your content for search engines. Often people misunderstand that it is just a plugin to add metadata and tags, but it is indeed a complete suite with tons of features to help you create the best and most search-engine-friendly content possible. The two most powerful features of Yoast SEO are:

Readability Analysis
SEO Analysis

For each post you create, it analyzes your content against these two parameters and then provides you with suggestions on how you can improve it.

You can even choose a Focus Keyword and disperse it through the entire post.

Plagiarism Checker by SST

One of the biggest concerns for bloggers is to ensure that the content they are going to publish is not plagiarized and this plugin is built to solve the same problem. As soon as you install the plugin, it automatically checks all your new and old WordPress posts for Duplicacy and Plagiarism so that you can check and fix the plagiarized content accordingly. Key features of Plagiarism Checker by SST include:

Checks content for both Duplicacy and Plagiarism
Sentence wise checking
Excludes URL for a blog/website
High-quality, reliable plagiarism checking
You can even check your old posts

To understand how Plagiarism Checker works, you can check out the demo here.

SEMrush SEO Writing Assistant

As the name explains itself, SEMrush SEO Writing Assistant is a WordPress plugin that provides instant recommendations based on the best-performing articles in Google. Thus, if you’re a blogger, content professional, or marketing expert, you can check if your content follows the best SEO practices in just a few clicks using this plugin. Key features of SEMrush SEO Writing Assistant include:

Overall content quality score
Readability score
Tone of voice
Target keywords with their volume and difficulty
Shows semantically related keywords
Checks for Plagiarism and possible linking errors

To use the SEO Writing Assistant, you must have a free or Pro SEMrush account!

PrePost SEO

As the name suggests, PrePost SEO helps you optimize the content of your post for search engines before you hit the publish button. The plugin synchronizes with the WordPress editor to help you produce high-quality, original, SEO-friendly content.

Using PrePost SEO, you can become a better professional writer over time as it helps you learn what your content should entail and what SEO mistakes you should avoid in the writing process. A few notable features of PrePost SEO include:

Checks content for Duplicacy, Plagiarism, Grammar, and Spelling
Warn you if there are any broken links in your post
Calculate Keywords Density in your post
Analyze Meta tags in real-time
Counts words and characters in your current post
Link counter with do-follow and no-follow status
Display SEO score of your current post
Checks images with their alt attributes
Provides suggestions on how to improve your post SEO

Editorial Calendar

Content creation should be a well-organized process for every blogger and content marketer. However, due to too many chores, it sometimes gets chaotic and this is why you need the Editorial Calendar plugin!

Providing you with all the necessary tools to manage your content processes efficiently, Editorial Calendar helps you stay organized with your content creation and publishing system. With this handy plugin, you can get an overview of your blog as well as can see when your next post should be published. Some of the top features of the Editorial Calendar plugin include:

You can see all of your posts, including their publishing schedule
You can drag and drop posts to change their dates
You can quickly edit post title, content, time, and status of a post right in the calendar
Allows you to manage posts from multiple authors

Edit Flow

Similar to Editorial Calendar, Edit Flow is another editorial workflow management plugin with even more powerful features. Enabling you to collaborate with your other editorial team members inside WordPress, this handy plugin helps you execute your content strategy like a pro. Some of the best features of Edit Flow include:

Custom post statuses
Threaded editorial comments
A convenient month-by-month Editorial Calendar
Keeps track of the important Editorial Metadata
Timely notifications on the content you're following
Insight into the upcoming content budget
You can create user groups to keep your users organized

The Edit Flow plugin is especially useful if you’re running a multi-author blog.

LuckyWP Table of Contents

Table of Contents (TOC) is a great way to help users easily navigate across lengthy blog posts. With this amazing plugin, you can create a highly customizable, search engine friendly table of contents for your pages, posts and custom post types.

Key features of this plugin include:

Automatical insertion of a Table of Contents
Fully compatible with the Gutenberg editor
Skip headings by level or text
Hierarchical or linear view
Pretty hash in URLs
RTL support