DEV Community: Yaryna Myrka

5 Proven M-commerce Growth Hacks for Startups

Yaryna Myrka — Sat, 14 Mar 2020 09:56:13 +0000

Despite a brilliant concept and excellent branding many startups fail because they think that a mobile app is all they need to succeed.

An impressive number of startups in various fields appear every day since many inspired specialists decide to separate from the company they work in and run their own business. Unfortunately, most of them fail at the very beginning and don’t reach initial goals. According to the Statista report, the main reason is the absence of market needs. In other words, businessmen didn’t carry out essential research and didn’t learn enough about products or services the clients need.

Growth Hacking Marketing: How to Boost Mobile App Download

Despite a brilliant concept, available investments, and excellent branding, many startups fail because they think that professional mobile application development is everything they need to succeed. As a result, many apps do not even reach the top of Apple Store or lose 77% of its users within three days, according to a new study by Quettra. If you don’t want to hit their number, then consider efficient growth hacks able to attract new clients and preserve the attention of the existing audience.

Top Growth Hacks for Startups

Due to the rapid changes in the world in the whole, and business, in particular, every startup owner should realize the significance of e-commerce mobile app development at a checked company. Experienced specialists will help improve user acquisition and deliver the product/service to potential customers. Selecting a good mobile app development company is only half a success. Explore these growth hacking recommendations after mobile e-commerce development :

Optimization for Apple Store

You can boost mobile app downloads by optimizing the application for better ranking in the search results. For this:
Make sure the icon situated next to a descriptive name is a well-designed.
Test keywords in the description with Google keyword planner.
Care about unique screenshots that demonstrate the value of your app.
Ask for feedback and reviews.
Update the app constantly.

Considering influencer marketing

At present, people prefer to trust somebody they know and believe the person who is an expert in a particular question. Finding such an influencer will bring you astonishing results and boost your m-commerce. Well-known brands use influencer marketing strategies and benefit from it. As a startup with a shoestring budget, you can start cooperation with owners of small blogs who, by the way, have a more loyal audience.

Creation of organic adverts

Mobile commerce app developers know the efficient channels of advertisements and help you make benefit from them. For example, an ad model PPC will not only put the startup face-to-face with your target audience but help discover what works and what doesn’t work. Sometimes it is better to avoid adverts at all rather than irritate the audience. It is worth establishing a good reputation to attract potential customers. It may take you more time but will provide more long-term relationships with the clients.

Implementation of a referral program

A referral program can increase mobile app downloads. A startup will reach a greater number of clients if it chooses this tool. Recommendations have always been working and will continue for sure. It is important to arrange the conditions which are interesting for all members. For example, an electronic car company Tesla changed the referral program it has been using for years. They do not offer money or something that can be purchased for money anymore. Now, the clients have a chance to receive exclusive invitations to the factory or get products that are not available in the market. Such an approach increases the number of engaged clients.

Sending push-notification

Push-notification is a great way to keep in touch with your audience, but mind that style you choose influences the reaction of the person. Avoid using passive voice or formal tone and communicate like a friend. Make the messages more personal and include the opportunity to refuse them easily if the user wants.

Summing-up

E-commerce mobile app development is what every startup should consider for reaching the stated goals as soon as possible. Cooperation with mobile commerce developers will help save time, budget, and effort. Business Insider reports that m-commerce will hit 44% of e-commerce in 2024 since more and more people prefer using smartphones to do the shopping. Most corporations understand this and have already approached mobile commerce development services. Startups also need to create a mobile commerce app to reach the target audience and go on growing from a small team to a respectful company.

However, occupying a top position and preserving it requires effort. Mind above mentioned growth hacks and implement them to reach the target audience, and still save your budget.

Originally published at https://industrytoday.com on March 13, 2020.

Show Must Go On: How Blockchain-Based VR Marketplaces Will Benefit in the Future

Yaryna Myrka — Wed, 04 Mar 2020 13:15:20 +0000

The life of modern society is marked by the rapid development of computer technology, the massive increase in the number of Internet users, and general cyber integration. One of the main roles in these processes belongs to blockchain and virtual reality combination.

The Most Promising Technology Markets

The most important distinguishing feature of successful IT companies is that they understand the interconnected nature of new technologies and accumulate expertise that complements their initiatives to implement such technologies. Big data analytics, AI, the Internet of things and mobile apps are not separate initiatives. Each of them greatly increases the benefits of introducing the rest.

Also, this approach is consistent with the planned use of the newest technologies, such as augmented or virtual reality, AI and blockchain in mobile app development. These innovations, according to successful companies, will provide even more benefits by improving the quality of service, changing behavior, and building trust.

VR and blockchain are two technologies that appeared at the dawn of a new era of information progress. Thanks to the blockchain, platforms become more secure, transparent, efficient, anonymous, and independent. The blockchain allows you to maintain the confidentiality of user data and prevents any impact on information from the outside. Virtual reality is probably one of those industries that need it most.

Blockchain and virtual reality development are among the most promising markets that can provide the opportunity of more quality service and greater security of users around the world. According to experts from Grand View Research, the blockchain market will reach $57,641.3 million by 2025. The Marketsandmarkets predict that, in just four years, in 2024, the immersion technology market size will rise to $44.7 billion. As we can see, the popularity of these technologies will only grow in the future.

Blockchain and VR Synergy

If we talk about how to use virtual reality, the first word that comes to mind is "gaming". However, VR has much more potential behind the entertainment. Still, most projects based on immersive technologies are mainly at the stage of pilot implementation, due to huge VR development cost. Video games remain the main field of VR development services and are used more actively than in the corporate segment.

Many industry enthusiasts believe that blockchain can become a catalyst for the massive introduction of VR. The mutual integration of these two technologies will only accelerate their distribution. For instance, blockchain will help small businesses and content authors maintain control over their works and income. Thanks to VR technology, people will be able to attend cultural events without leaving their homes, while the performers will monitor who and under what conditions get access to virtual concerts or exhibitions. Artists will be able to exhibit their paintings in VR apps so that buyers can figure out how they will look on their walls.

As for retail, developers will be able to create a decentralized virtual space based on the blockchain. Its participants will be able to open virtual showrooms and points of sale. Due to such retail platforms, companies and individuals will have the opportunity to demonstrate their products and sell them around the world.

It will allow small business owners and companies operating in the areas of blockchain mobile app development, education, tourism, entertainment, and in many other areas, to optimize the cost of rental showrooms, logistics, and employee salaries through the use of virtual showrooms not limited to the real world.

VR Gaming and Blockchain

As for the gaming industry, blockchain can bring a lot of improvements to it too. As you know, the digital embodiment of your gaming “I” belongs to the company that owns the game, and the player is entirely dependent on it. Also, all VR content and experiences created within a game are usually stored on the platform and are in control of game providers. Theoretically, nothing prevents the company from blocking or even deleting a game character at any time. Such cases occur, for example, when updating a game: you find that you cannot load your character, and all calls to the support service are unsuccessful.

Blockchain technology can save players from such troubles. Using decentralized networks and non-interchangeable tokens, or ERC-721 tokens, first introduced in the CryptoKitties game, allows the players to create and modify characters, equipment, and other units that they can own throughout their life, and not only as long as the game itself exists. Thus, the technology opens up opportunities for players to individualized and tokenized creativity, whose products can be moved from one game to another; they can be sold and bought.

This idea has enormous potential, and sooner or later, the VR application development will give rise to games that will bring these opportunities to a wide range of players.