The latest articles on DEV Community by Yan Cheng Cheok (@yccheok). https://dev.to/yccheok https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F1195667%2F97ec6b8f-e9b1-48af-92bf-3ea384ce6272.png https://dev.to/yccheok en Yan Cheng Cheok Fri, 27 Oct 2023 20:07:45 +0000 https://dev.to/yccheok/admob-banner-ads-impacting-android-vitals-seeking-solutions-and-alternatives-jd9 https://dev.to/yccheok/admob-banner-ads-impacting-android-vitals-seeking-solutions-and-alternatives-jd9 <p>We are encountering the following Android vitals issues:</p> <ul> <li>Slow warm start (4%)</li> <li>Excessive frozen frames (12%)</li> </ul> <p>These issues are more prevalent on devices with xhdpi screen density (DPI).</p> <p>We believe the root cause is the banner ads from AdMob. When we disabled the banner ads from AdMob, we noticed a decline in these issues.</p> <p>I suspect that AdMob might be using the WebView component for rendering, which is known to be resource-intensive and can affect performance.</p> <p>AdMob accounts for 50% of our total revenue, so disabling it entirely would have a significant impact on our earnings. However, we also recognize the importance of Android vitals for our app's ranking in the Google Play store.</p> <p>Has anyone else experienced similar problems with AdMob? And would switching to native ads potentially address these concerns?</p> <p>Thank you.</p> android