DEV Community: Zakhar SLASH Oreshkin

UX Agency Should Prioritize "Usability" in Website Users' Experience

Zakhar SLASH Oreshkin — Mon, 02 Mar 2020 08:23:48 +0000

It is significant that a UX agency must prioritize “usability” as the primary requisite when proposing a website design to customers.

Are you confused with what usually a UX agency is doing? There are various topics as to what a user experience agency must do to uplift the performance of a business website. The general topic is about “usability” because it is a big factor in providing an exceptional users’ experience. But oftentimes, it is overlooked.

If an agency is researching how usable a website is for the target audiences, it should consider several things. Is it enough to say that the website must be user-friendly? Or, is it more than that idea? Ramotion has presented some facts for you to understand well this subject matter - the usefulness of one’s website.

Usability Should Be the Main Focus of a UX Agency

What does usability mean? It’s actually a term used to describe the helpfulness of a certain product or service to the users. With respect to websites, it is how easy the users can use/access the site.
User testing is an essential component of this. You have to test the users’ taste and you have to get their impression before you’re going to launch your business site. Somehow, it’s considered as an experience design’s sub-discipline.

To some extent, it is interchanged intelligibly with UX design. But it is imperative that you arrive at an understanding regarding the clear distinction between the two. UX design is considered as the main discipline, while usability is a sub-discipline.

What Are the Determinants of Users’ Awesome Experiences?

When we say that a website is usable, it means its features have been appreciated by the users. There are several elements to determine if the site’s interface is usable enough or not.

Website’s Server

The server of your website serves as the primary element. It comes first because it is the main parameter to consider when talking about a UX-based website’s performance. A server hosts your website and without it, your website can’t run.

The sub-elements of the server are speed and downtime. Speed refers to how fast or slow a website opens pages when a visitor visits and uses it. It’s an important factor for Google ranking, an important note to mull over. If a page quickly loads, then it can be surmised that the website is usable. Otherwise, it is not.

Furthermore, downtime is another sub-element under the server aspect. There are times when a website is not accessible due to server’s maintenance, and other possible factors. It is important that part of the UX design process is to come up with a structural model that explains how efficient and effective a server is in addressing downtime-related site problems. Once it’s incorporated in the design, then the users will appreciate the performance of the website with the help of a UX agency, like UX Planet.

Website’s HTML

Having great HTMLs is a way to have an awesome user experience. At present, mobile-based sites are the only ones that are benefiting from UX-based ranking on the different search engines, like Google. But it can’t be argued that in the future, it can also benefit the other available platforms.

When creating the right HTML, there are processes to do. First, you should start with the ALT tags. Use images when applying ALT tags. The said tags can help the internal performance of your website images.
Second, don’t forget to address 404 pages. These are the “error pages”, so to speak. Usually, you will see 404 Not Found Pages. It happens when the links are broken. Kindly check your links if they are still properly placed or not. Check if the external links are still live or not. And avoid using a default 404 page because in any way, it can’t really help your website’s ranking.

Website’s Visualization

Visuals are essential elements that you should not take for granted. Visual aspects play a very crucial role while exerting effort to provide a great experience to the users of your website. And take note that it is the most controllable aspect of all the elements of users’ experience. Why? The web design and UX team has full control over the images that are going to be used for the website.

When choosing the right visuals, for instance, images, you should consider the color and font size. Make sure that the typography aspect is okay. The texts should be readable. As well, the color should be friendly to the eyes of the users. Make fonts as large as possible.

Moreover, the company logo should be relative to the promise of the brand. Logo and branding must work together in this regard. When placing your logo at your website, supposedly, it must be at the top-left corner. The reason behind this is that, that portion of your website is the most visible place every user can directly see when opening your homepage.
Content is also part of the visuals of your website. You have to see to it that the content pages are clear enough, well-created, shareable, and engaging. Of course, a website copy is part of the content of your site. Use tools when displaying the design elements pertinent to the content. Those tools can help your business a lot.

Website Tools

It is important for you to know that there are tools that can help improve the level of your website’s usability. There are free ones but there are also tools to be paid. You have to choose those which suitably work for your site.

Using tools can increase the usership factor. It’s a good thing to ponder and it must be part of the UX design plan - what tools are needed for your website’s performance to become favorable to the users? Usually, tools are initially used during site testing so that sets of information and data relevant to the users’ realities can be gathered. There are also tools that can help increase the readability of your site content. While others are responsible in seeing to it that your site is responsive and speedy enough.

Streamlining the User’s Experience through Hick’s Law

The web design should be simple. It must not be messy. Refrain from having a lot of contents that are unnecessary. Apply Hick’s Law.
When applying the Hick’s Law, the first thing to consider is the desirability factor of your site. Will the users love the content pages that you have? It is about giving the users what they deserve to have. So, an interface design should be able to provide contents that can catch the emotional aspect. And instead of putting a lot of fluffy words, make your web copy concise yet rich and relative.

It is also part of the consideration to make your website accessible to all. The experiences of the online users may vary depending on some factors. To avoid frustration, the site must be accessible even to those physically impaired individuals.

To avoid more complexities, there has to be an undeniable credibility. The trust factor really matters in this sense. You can convince more people and you can help the users’ decide to get your offers if you’re credible enough. If not, then this factor might affect the overall performance of your UX-designed website. It is part of the credibility factor to provide online security to your customers. Therefore, it is important that there are software and tools that will protect your clients’ sensitive data and information.

In a Nutshell…

It’s not easy to please your audience. But there are a lot of ways that you can do to make people happy. The most important thing is you launch a website that is not only usable but above all, credible and trustworthy.
If you want to know more about what UX designers do, read this Forbes article.

Kick-Starting Social Media Campaign via iPhone Mockup

Zakhar SLASH Oreshkin — Fri, 28 Feb 2020 11:16:55 +0000

A company without social media? That is like industry suicide! So if you're looking for an opportunity, propose social media content via iPhone mockup.

Social media management is one of the most in-demand tasks today. No business should ever operate without social media. Well, in theory, of course they can! But would they be successful? It just doesn't seem like a smart thing to do. Entrepreneurs have to maximize the available resources. Social media is just a great way to advance a business and it's free!

The hesitance of small businesses to be active on social media is quite understandable. It is not out of sheer hatred for the system, but just practicality. On their part, as much as they want to do extra things for the success of their company, the operational segment just comes first. They have to actually run the business in order to have a fighting chance. They have to focus on that and sometimes, it takes quite some time before small business owners can actually stand on their own feet.

Enter social media managers. The hesitance to hire an organization to create and maintain a business's social media is centered on the monetary issue. Is hiring an extra hand for social media worth it? Well, you have to convince business owners that it is! You have to present to them the advantages of having social media and the benefits of outsourcing the work.

Capture their hearts with a kickass presentation using iPhone mockup.

Why use the iPhone mockup?

When you think of social media, you immediately think of Facebook, Instagram, Twitter and Snapchat, among others. All these and more are available on the iPhone. While they are also available on tablets, gadgets and desktops, people are more active on social media through their phones. This is because you mostly use social media while you are mobile. You are in a restaurant and you take a photo of your food: hashtag foodporn. You post it on social media just seconds after taking a photo. Capturing a photo and posting it in just one device, the awesome iPhone. You attend a concert and you share the event live on your phone. Capturing the video and posting it live are done through the awesome iPhone.

So you see, it is a very effective tool because it is reality. People do social media on their phones and so we show prospective clients how it is done through the screen of the iPhone XS, iPhone 11 or whatever you deem is more appropriate. There are free mockups on the internet, but if you want high quality and high resolution PSD file, you should visit UX Planet. The website has a lineup of around 20 iPhone mockup templates in both free PSD and Sketch format.

The iPhone mockup is mostly used for showcasing an app design. This way, the audience will get a glimpse of how the product will look like when used in real setting or on real screens. Hundreds of mockups are available for this purpose. But you can be creative about the mockup. Who is to say that it is only for demonstrating app and web design? The digital world is your oyster so make the most out of its resources.

Social media campaign

First things first, you have to showcase how the social media accounts will look like. So when you propose your social media campaign to a small business, you have to do your research about the company. You should know its logo, target market as well as branding principles. These are the major areas that will really shape the personality that you need to take on to effectively showcase the brand on social media.

The most important social media platforms for business are Facebook, Messenger, Instagram and LinkedIn. You have to penetrate at least these four platforms because they showcase different aspects of the business. Facebook, controversial it may be, is still the most popular among the social media platforms. It is vital that you create an official page for the business. Facebook is so popular even politicians are bringing their campaign to the social media platform. If a business has Facebook, it should also follow that it will have Messenger. This is important in order to stay connected with customers and even prospective customers.

Instagram, on the other hand, is vital in showing the public what the company really does. The photos are perfect at giving the public a glimpse of the company's core. The Instagram posts will feature products or stills of services. There can also be behind-the-scenes photos or videos to make people feel like being a part of the company. LinkedIn, on the other hand, is more professional. It is a way for the business to have B2B interaction.

You see, every social media type is different and attracts different kinds of audience. Versatility is very important. Use the iPhone X clay mockup in order to showcase every layout you propose for every platform. There are many sources of PSD mockup templates for the clay. This is a minimalist form of mockup, which means that special effects will not taint the important images for each of the platform you are highlighting.

When you create a holistic presentation for all social media platforms, use flat designs for a minimalist yet really fun professional presentation. You may also throw in a stationery mockup just to indicate that the entire campaign you just presented is centered solely on the prospective client.

Photorealistic iPhone

Now this is really where we can showcase the importance of the campaign. Photorealistic mockups show the iPhone on the hands of a person. This indicates that a person is using the iPhone and when you insert your content on it, it will demonstrate that a person is browsing the business's social media on their iPhone. This shows interest. It tells a story. It definitely elevates your proposal.

The mockup is called photorealistic because it is like the real deal. This will also make your campaign more relatable. This mockup allows your audience or prospective client to see how their social media account will look like in the actual hands of people. When they go home to make a decision, they will not be able to keep that photo of a person looking at the business's social media page out of their heads.

The iPhone mockup will not only showcase realism, it is also exciting for the audience to see. Plus, there are so many frames to this effect so you can really go wild with your presentation. It is important to capture the audience's attention and then make sure that attention will never wane.

Branding Agency San Francisco: Top Branding Tips to Follow In 2020

Zakhar SLASH Oreshkin — Thu, 27 Feb 2020 13:56:44 +0000

Branding is important for business. A branding agency San Francisco provides four tips you can follow and actualize in 2020.

Are you expecting for a massive business growth in 2020? It is expected to have a highly intense competition in your chosen industry as constant innovation in technologies constantly changes the economic landscape. You have to be critical minded with respect to applying the appropriate branding techniques. Branding is still one of the best ways for your business to soar high. And as early as now, there are trends that you should follow and apply by next year.

Today, you will know four branding tips that are necessary for your growth and success. These strategies encompass an entire gamut of fresh components in relation to customer service, social media awareness, and community-focused communication. We all know that it is not easy to establish a highly renowned brand but if you can understand the basic principles of branding, you can easily do it. With the help of a branding expert, like TMDesign, you can then implement the new trends in branding.

Incorporating the tips into your marketing efforts is a must. It can serve as your main weapon to grasp your goals in 2020. By working closely with a tested digital marketing company, you can easily create and establish an emotive brand.

Branding Agency San Francisco: Brand personalization is the topmost technique.

First and foremost, you have to personalize your brand. By doing so, you will be able to relate directly to your customers and target customers. Don’t just focus on promoting your products because it does not work anymore. It is rather important to personalize your brand and you can expect that your products can sell a lot.

Once the target audiences are able to relate to and love your brand, they will become loyal to your products. Marketing in a more personalized way is awesome in one way or another. It is a way to establish trust in a strong manner. It has to be done in order to genuinely build a strong connection and relationship with your existing and potential customers. Don’t sell your products but establish a robust bond with the people you target as customers. It is effective because people want to have a personalized experience that is real.

The question is: How can you personalize your brand? Start with the idea of telling a credible story. You have to remember that storytelling is an essential branding element. In the past, it can be deduced that sales usually come from paid advertising. But it is a thing in the past. Nowadays, people want to know different yet relevant stories about a certain brand. It is one of the most effective trends to watch out by next year.

Knowing your audience is a Golden Rule in branding.

If you’re doing branding for the past few years, you would know that people love personal touches and connections. Knowing the things about your audience is a vintage advice coming from tested branding and marketing experts. It is through this process that you can connect easily to your audience. It is through this methodology that you will be able to provide them what they really want.

Knowing your customers deeper and better is a mature step in branding. You can do it through several ways. You can start by determining some demographic facts. For example, you can start with the age range 20 to 30. If you are planning to launch some products for them, you should know their interest and behavior. If you can do this tip perfectly, you can have highest selling products.

Don’t forget that “Online Communities” exist and they can be one of your targets.

Growing online communities can be done through the use of your website, mobile app, and/or social media channels. A classic example of an online community is a Facebook group or page. Every time you’re posting in your group or page, those who will react and give their insights pertinent to your posts are the members of your imaginary online community. You also have to prioritize them. You can strengthen your brand through exerting efforts directed to online communities.

Usually, the online communities are utilized to establish brand-related topics. People usually ask advice and insightful thoughts through Facebook, Twitter, YouTube, and so on. Providing tips to your audience can be an awesome branding technique. It can allow you to talk and discuss about your products. Just make sure that you will be able to connect the dots, which means, create a bridge between your products and the dilemmas of the members of your online communities.

Intensify digital immersion process through the use of chatbots and other related platforms.

Chatbots are new technologies that can provide benefits for your business. When they’re created, the way that companies interact with their respective customers has had changed. And a branding agency San Francisco, like Ramotion, is taking it as an effective tool that is available on the horizon.

Almost all brands on this planet have considered chatbots as a dramatic part in their branding efforts and advocacies. This is not a new trend, however, as it has already existed for a few years now. But still in 2020, you can use this platform to intensify your relationship with the customers.

Chatbots are part of the artificial intelligence revolution that has been helping many brands globally. It solidifies the interaction between the different brands and their target customers. This new wave tool is used to attract and engage more customers.

Additionally, chatbots are used in conversational marketing. It is an auto setup platform that can let a company provide users’ guidance with no time limit.

One thing that is beneficial with the use of this technology is the cost. Using chatbots is cost-efficient. You have to just spend for the establishment of the chatbost system within your IT infrastructure. And after which, the system will work for you 24/7. Unlike investing in more expensive human resources for the purpose of attending to customers’ issues, the use of this technology is more economical.

Read this related article if you want to know more details regarding entrepreneurial branding tips in 2020.

Showcase Your Website and App Design via iMac Mockup

Zakhar SLASH Oreshkin — Wed, 26 Feb 2020 12:41:09 +0000

Showcasing your business website and/or app can simply be done with the use of an iMac mockup.

Showcasing your business website to respective clients is somehow difficult. But with the availability of iMac mockups on the web, it can simply be done. There are best free mockups that you can find on the web today. The sources are amazing and they can help business owners have a wonderful presentation for website and app designs. Rest assured you can edit some great angles in multiple perspectives. It is quite necessary as far as producing a top-of-the-line mockup product is concerned.

Branding your website or app is a good thing to do. It is to convey the message to your audience that the offered products or services are the best solution for their daily dilemma. But you can hardly brand your business if you lack the essential components in getting the interest of your target customers. One of the best ways, according to UX Planet, is to have an iMac screen mockup that you can use to convince your business partners and target customers. When done properly, you can execute the most convincing branding technique. In other words, mocking up is a prerequisite of your branding methods.

Use iMac Mockup to Showcase What You’ve Got

Business website. Mobile application. Whatever the matter is, you have to understand that an iMac mockup can be used to showcase anything in relation to your business-related design. If you want a free 27” iMac mockup PSD, you can have it through finding it on the web. Yes, there are free mockups for grab. You just have to download the file and then edit it through a tool or software like Adobe Photoshop.

There are also Photoshop-based mockups that are customizable. The design can be customized according to your desire. Don’t forget that when editing the file template, you have to use a high-resolution image design. Or, you have to edit the image and convert it into a high-resolution one. By doing so, you can showcase your business details like a pro. This is what you want, right? Because you believe that it is important to impress people with what you’ve got. If the design template is inferior, then the tendency is for the level of interest among your target audience to wane. But if the design is world-class, then the convincing power tends to be high.

Sketch and Photoshop are tools that you can utilize to quickly produce a mockup product. By having either of the two, you can easily design and create your mockup. You might be interested in doing this because you want to add some aspects to your existing website portfolio. If so, then you’re in the right track as you use Photoshop or Sketch for good.

The nature of your web design can vary. There can be a lot of options available for you. You can choose, for instance, to design your mockup with someone holding the mouse of your iMac computer. You can edit the background color and you can simply fit it according to your taste and desire. There are available tools that you can use to create a highly-quality mockup template design. If you’re afraid that you might be paying a certain amount, worry no more! Why? Because there are free mockup templates that are available on the Internet today. It is expected that the job is going to be done well.

When showcasing your iMac-based web design, it is vital that the design screenshot is transformed and well-edited. Before you are going to expose the work to the general public, you must be cautious with how the design appears. That is why it is necessary that the templates are created in a world-class manner. You can choose beautiful images and edit them to make the entire mockup design template highly convincing and persuading. You have to only choose whether you pay the template file or you grab the free version of the mockup PSD file.

A High-Quality Mockup Is What You Badly Need

You don’t want to compromise everything regarding your design for website or app. You have to secure a tool that can capture a website design and can integrate it into your mockup template. The main purpose of which is to have a high-quality mockup and to produce it as fast as possible. Aside from using an iMac, you can as well use other devices of Apple, such as iPad, iPhone, and MacBook.

In creating a high-quality mockup for Apple devices, you can look for an image file and upload it in a generator tool. If you can’t have the exact image, you can use an image URL and place it in the generator tool and let it do the rest for you. This process has been known, by the way, as the coolest tool to be used on the web. Marketing your web design can easily be done through the use of a generator tool. Furthermore, creating a mockup in this case is not limited only to iMac and other devices, but is also suitable when producing mockups for other products, like billboards, t-shirts, business cards, and business logos.

The application of drag-and-drop technique has been popular now. There is no need to start from scratch if you want to have an amazing mockup product for business purposes. By using your phone and the browser of your computer, you can produce a high-quality mockup for Apple.

One amazing thing with this technique is that the image design is editable even if you won’t create a mockup from scratch. Change the size and color of the background according to your will. You need to fit in the design based on the background color and size that you want. If you want a Rose Gold color background for your iMac mockup, then you can have it. Shadowing your background image is also possible. Just be patient when producing something for your iMac Pro mockup.

But then again, it is highly recommended to have a mockup product from scratch. Why it is highly recommended? A mockup from scratch is the one that can actualize a mockup that is unique and converting. Most people always want something that is unique. It can capture a more realistic mockup based on your will and interest. The design process can be awesome. And it is good for your business. The website and/or app can become photorealistic in a sense. And there are available tools and ways that you can utilize if you want a mockup that is created from scratch.

Best Free iPhone Mockup Products Revealed

Zakhar SLASH Oreshkin — Tue, 25 Feb 2020 09:01:17 +0000

Creative people like web designers always want to show something out of their passion and ingenuity. When it comes to tech products, they want to make their products appealing and enticing to the eyes of the target audience. If you want to have an iPhone mockup, there are free templates that are available today for grab. Do you want a mockup for iPhone 11, 11 Pro, or 11 Pro Max? Name it! You can have it today wherever you are. For sure, the choices can bring you to an ultimate satisfaction.

Creating your own mockup requires a high level of technical knowledge. If you’re not savvy about web designing and the like, it can be very difficult for you to have a mockup for any iPhone products that are available today on the market. But the free collection of mockup templates on the web currently can provide you an ease. You don’t need to be a digital designer yourself because the free PSD mockup templates are available today. You can have an iPhone mockup right at the tip of your finger.

An iPhone Mockup Is Great

The technological evolution has paved the way for the designers to provide free-for-grab mockup products for iPhone lovers. If you already hear about the availability of mockups, it’s good news for you. A mockup can help you save money because you don’t need to buy a new iPhone if you want to present your business idea to your respective business partners. All you need to have is a photorealistic iPhone that you can use for business presentation.

Regardless of the nature of your business, whether a startup or an existing venture, a mockup can help you have a fantastic business presentation. Do you need an upgrade? Nothing to worry because there are PSD templates that are available for this aspect. Showcasing your work to the target audience is easy with the available free PSD files on the web. And one of the available sources today is UX Planet. You can showcase your website or app to the target business partners anytime you want.

Available Choices

There are tons of available choices today. Let’s begin to dissect several of them below.

1. iPhone 11 Mockup with a Young Man as a Design

Creative as it is. This type of an awesome iPhone mockup is a striking one. It’s created showing a man who is looking the screen of his iPhone unit. This is a photorealistic mockup. If you want to have a very realistic human being designed in your mockup, this one is a good choice. This is one of the nicest options available today on the web. Creating this mockup does not require a high level of creativity. Just grab an image and place it on a mockup tool. Or, you can look for an image URL and place it on a tool and let it work for you.

2. iPhone 11 Pro Max Mockup on a Silk Surface

If you want a classier and more elegant look, this one is a good mockup choice to grab. The available template is produced to make your iPhone mockup product very interactive and engaging. This is a file that appears stylish for the audience. There are a lot of tools that can suitably be used to generate this kind of mockup product. For sure, the iPhone X Clay mockup to be produced is the answer to your need for an aesthetic iPhone that is going to be used for product demonstration.

3. iPhone 11 Pro Mockup Designed with a Bathroom

This is another masterpiece that can surely satisfy your web design needs. Your online presence can be boosted through the use of this bathroom-themed mockup product. The app or website can look stunning through this one. Try to imagine the amazing features that are showcased through a bathroom towel. This is a photorealistic output that can gratify your need for a striking mockup product. The process is the same – use an existing photo and upload it on a tool, or use a photo URL instead of a direct image.

4. iPhone 11 Pro Max Mockup Held by a Woman

There are flexible choices that you can have on the web. The Internet is a rich source of a number of mockup template files. The design of a stationery mockup presented through a woman holding an iPhone is a great choice. It brings a real life feature as a woman holds her iPhone. The atmosphere is excellent with this feature. When you’re going to use this iPhone mockup to present your business ideas, certainly, the participants during the presentation can appreciate the things you want to present to them.

5. iPhone 11 Pro Mockup that Features a Coffee Shop

Who loves a coffee shop? Maybe, almost everyone loves a coffee shop. In this sense, an iPhone mockup that is featuring a coffee shop is an awesome choice. It can showcase a nomad ambiance that freelancers and other digital workers can truly appreciate. To have a mockup with this featured design, all you need to do is to upload an image to a generator, or you can simply copy a URL and paste it on a tool for the desired mockup design and background to come out. Presenting a business idea using this template mockup product for iPhone is enticing through this feature.

6. iPhone XS Mockup with an Environmental Design

An iPhone XS mockup having an environmental design could be an outstanding option for you. If you’re looking for iPhone mockup template that is generally cool, this one is the right choice. You can easily fine-tune the produced product. In other words it is easy to edit the work according to your desire. But of course the environmental setup should not be taken for granted. Without any difficulty, you can easily have an environment-based Apple mockup through the available PSD template. Your business presentation can be striking with the availability of this mockup file.

7. An Abstract Background for an iPhone 11 Mockup

If you want your iPhone to look stunning during your product presentation, this choice is the one that you have to pick. An iPhone 11 having an abstract background mockup is a revelation that people love abstract things. When an abstract idea is used as a background of your template-based mockup product, it can be easy for you to catch the attention of your audience during the time when you present your business ideas. Your iPhone wallpaper will be a breeze with this feature.

iPhone 11 mockup

It’s easy to have an iPhone mockup product that can satisfy your digital demands. Meanwhile, if you want to know the latest news about iPhone 12 that is coming this year, read this article.