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What is CRM in a bank for?

Orderliness, organization and high efficiency - this is how you can briefly describe what CRM is for in a bank. CRM (Customer Relationship Management) is an IT solution that increases the quality and speed of service through an individual approach to the client and automation of most of the processes. The experience of the bank operator itself fades into the background, so any division, even a very young one, can become a leader.

Main goals
Not all banking products are of interest to a particular client. The implementation of CRM will help the employee of the financial department not guess what the person wants - the system itself will select the services that interest him, analyzing gigabytes of data. It will be easier for the operator to interact with the customer who has addressed, having all the information in front of him. The manager will be able to see the general picture of the bank's work with details in the context of each process.

CRM systems for a bank are able to streamline work with clients, organize the selection of products and simplify control over processes, which will increase profits. CRM solutions can be divided into three types, based on the tasks:

analytical CRM;
operational CRM;
front office.

Analytical CRM
Clients make various transactions that are difficult for the operator to keep track of. CRM analyzes all financial actions in order to understand what the client is more inclined to do - take a loan, put a deposit, etc. This forms his financial preferences, as well as the "client image", highlights more promising clients. The system allows building analytical models for classifying customers, predicting purchasing behavior and helping the bank to make a better offer to the customer.

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