Surveys, questionnaires, interviews, observation of focus groups, contextual research - all this is done to improve the quality of user experience with the product.
Shopify's UX analytics goal is to create an intuitive target audience and an easy-to-use product.
UX analytics can show:
• how many visitors do not become registered users, how many customers fly out of the cart, and how many leave the product pages;
• how users actually behave with the product and what real problems they have;
• how to reduce the amount of work done by designers, save time and money.
You might think that with the connection of analytics, your project runs the risk of losing face and becoming typical: the "basket" will always be in the upper right corner, and the main menu is always higher than the footer. With the right use of tools, analytics for each product helps to find its own unique ways of development and implementation.
Even if the product is already communicating with real users, you should not consider it as the "final version". Connecting analytics is useful at any stage of development. With its help, you can create an amazing product with optimal cost of resources.
A / B testing
After the first prototypes to analyze the solutions of competitors, A / B testing is carried out. Before starting testing, they define a specific goal, take several design options with minimal differences and offer them to potential users.
During testing https://www.makebecool.com/services/shopify-optimization user behavior is recorded in detail. After a certain amount of time or when a statistically significant number of impressions are reached, the goal scores are compared and the appropriate page variation is determined. The advantage of the method is the use of objective data.