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How Much Does It Cost to Build a Custom WordPress Site?

It doesn't matter whether you own a startup or a well-established company, website development cost appears intimidating to everyone. In fact, many website development companies revealed that cost is the first concern of many clients.

With that said, the same is the case with custom WordPress website development costs.

We all know that WordPress is an absolutely free and open-source CMS. There are tons of templates and plugins available on the market. With these, you can easily build a WordPress website with little (or no) coding knowledge. But that's for pre-built templates.

However, if you want to build a custom WordPress website, you need to spend some money. And that's for a good reason, trust me. That said, determining the cost of creating a custom WordPress site can be really tricky. Why? Because it entirely depends on your business needs, goals, budget, and various other considerable things.

So let's get started with custom WordPress website development costs. But before that, let's get to know why you should invest in WordPress development? What's so special about that?

Ready? Let's dive in!

Why Should You Build a Custom WordPress Website?

If you're into the web development space, you must be aware of WordPress's popularity. Powering more than 42% of all websites with a market share of over 65%, WordPress is the world's popular CMS in today's time.

Besides, WordPress is easy to use, highly versatile, has numerous themes and plugins, and is highly secure. So I don't see any reason why you shouldn't choose WordPress for any of your website needs.

From small businesses, SMEs to large enterprises, everyone is a huge fan of WordPress. In fact, the stats, figures, and benefits mentioned above have led many businesses to hire a reputable WordPress development agency to up their website game.

What Determines WordPress Website Pricing, Exactly?

So what actually determines the custom WordPress development cost? Well, the cost of custom WordPress development depends on numerous factors. The pricing, of course, varies because every business's web design and development needs are unique.

So let's have a look at the factors.


WordPress requires hosting through a reliable hosting vendor, and of course, setup work is necessary. Depending on your business needs and wants, you need to choose a quality hosting service provider to fulfill all your WordPress hosting needs. From the domain name, SSL certificate, traffic, speed, and more, they will take care of all. The setup thing can cost you somewhere between $1,000 - $7,000.

Theme Development

If you're choosing pre-built themes, it won't cost you much. However, if you want a custom theme tailored to your business requirements, you need to spend some amount. A custom theme will reflect your WordPress site exactly the way you want. From logo, colors, fonts to the entire website layout, the web designers will take care of all. This can cost you between $1,500 - $20,000, depending on your website needs.


Content is king. Therefore, you shouldn't ignore content creation for your WordPress site. Yes, you can always prepare content all by yourself, but it's always advisable to hire a professional content writer that can take care of all your content needs hassle-free. Now, this can highly vary. If you hire a freelancer, it might cost you less but experts suggest going with a reputable company if you want transparency, on-time delivery, and more.


Functionality is not something that follows the "one-size-fits-all" approach. It varies highly. For example, if you own a simple blog website, the functionality will certainly be less. However, if you have an e-commerce website, you will need to back your WordPress site with numerous functionalities to not get left behind in today's competitive market. Integrating functionalities can cost you from $5,000 to $40,000 or more.

Custom Plugins

Let me drop a truth bomb here -- WordPress is nothing without its plugins. Yes, you read that right. Plugins are the main reason behind WordPress's advancement. Not in all scenarios, but in some instances, you may require custom plugins. That means you will need to get a plugin designed specifically for your website, and that can be quite expensive because it's purposely built for your WordPress site. The cost can start from $7,000 and go to around $45,000 or more.

Custom Integrations

Many large enterprises often have a suite of tools and apps on their website. Therefore, it's imperative to integrate the website with existing systems to avoid data duplication. Sharing online web orders with back-office fulfillment systems is one of the most common examples. CRM integration is also one of the most prevalent internal system integration. This whole process can cost you somewhere between $7,000 - $35,000 or more.
What's the Cost of Developing a Custom WordPress Site (On Average)?

Pricing for Small Businesses

The pricing of WordPress website development for small businesses depends on their business needs and the scope of the project. However, with small businesses, you can assume that the cost would be not that high as compared to others. Why because a small business may not require high-end functionalities initially. Having said that, the cost to build a custom WordPress website for small businesses can be somewhere between $3,000 - $17,000 or more depending on the needs and wants of businesses.

Pricing for Large Enterprises

Of course, the pricing of WordPress website development for large enterprises will highly vary. From size, features, functionalities to design, everything will be different. Hence, the cost will also be higher. For instance, websites like The Wallstreet Journal, Forbes, LinkedIn, and others are WordPress-based, and they spend hundreds of thousands of dollars to keep the website competitive. Coming to cost, developing a WP site for a large enterprise can cost you from $20,000 to $1,50,000 or more.

Final Verdict

Frankly speaking, no one can tell you the exact price of a custom WordPress development because it doesn't work like that. It totally depends on your business needs and goals, what exactly you want from the website, and more. With that said, the cost of developing a custom WordPress website can typically start from $10,000, and the sky is the only limit.

To get a close estimation of your custom WordPress website development, consult a well-versed WordPress website development company, and you're good to go.

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