DEV Community

Cover image for Importance of Email Validation and New Guidelines for Email Senders

Importance of Email Validation and New Guidelines for Email Senders

Sohail Pathan on January 30, 2024

In an effort to protect users from too much spam, Gmail and Yahoo Mail have introduced some new guidelines that add some more checks and controls f...
Read full post
Collapse
 
ranjancse profile image
Ranjan Dailata •

Great blog post.

There are lots of known real-time email validators available. They go beyond the rules which you have mentioned.

Never bounce is trusted by multiple bigger corporates like Dell, Uber, Indeed etc.

Here are some of the known vendors out there.

Suggestion

  • Write a detailed blog post on how you guys are handling. You do not have to explain the internals, but there are minimum aspects that need to be stated well to the public consumers.
  • Consider doing a detailed comparison against the competing organization. This space is certainly not new
  • Consider providing the bulk email verification functionality. This is highly essential and a MUST requirement.
  • Explain how you guys are handling the hard vs soft bounces?
  • Returning a response of true or false is too basic. Sorry to say this. You guys need to provide a detailed response including the confidence score and other details such as bounce rate, whether it's a soft or hard bounce, whether the DNS, MX records matched or not etc.
Collapse
 
iamspathan profile image
Sohail Pathan •

Thanks, Ranjan for the feedback. I've shared this internally with the team and will let you know once we address it.