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Discussion on: It’s time to ban surveillance-based advertising

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Ingo Steinke

Further reading: Jeremy Keith's 2020 blog article on the same topic, but more General before the current FLOC discussion. One point he made was, that behavioral ad targeting does not even work! Despite collecting so many data, most ads are not even relevant, even more so compared to the 1990s when page ads were mostly based on the surrounding context which is another (and probably much better) way to try and make them relevant.