Principle-1: Show Comparisons
- Evidence for a hypothesis is always relative to another competing hypothesis.
- Always ask "Compared to what?"
Principle-2: Show casualty, mechanism, explanation, systematic structure
- What is your casual framework for thinking about a question?
Principle-3: Show multivariate data
- Multivariate = more than 2 variables
- The real world is multivariate
- Need to "escape flatland"
Principle-4: Integration of Evidence
- Completely integrated words, numbers, images, diagrams
- Data graphics should make use of many modes of data presentation
- Don't let the tool drive the analysis
Principle-5: Describe and document the evidence with appropriate labels, scales, sources, etc
- A data graphic should tell a complete story that is credible
Principle-6: Content is King
- Analytical presentations ultimately stand or fall depending on the quality, relevance, and integrity of their content.
Credit:
- Content idea from Exploratory Data Analysis Course on Coursera
- Header Image from Unsplash
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