I have heard a lot about the AirBnB style guide. And before today BEM seemed just like 1 of 10 million ways to do CSS when I heard about it 2 years ago (and strangely verbose to me), but on another look it seems like a really significant method of component-based styling and also a way to avoid overriding/conflicting styles. I have to go re-read the thing with fr's as far as I understand they do tracking/dividing. laughs nervously
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