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Usage Of Grocery Delivery Apps Is The New Normal Of Buying Groceries In The COVID-19 Crisis

jerlinjustin profile image Jerlinjustin ・5 min read

The COVID-19 crisis has transformed the world that we knew until 2019, and the very fact that the term called "new normal" has been incepted is a resounding proof of how much life has changed in a span of about eight months. People have stopped stepping out of their homes even for their work, and social distancing has become the order of the day. It has made people reconsider what they thought of as priorities and what they thought of as luxuries.

People might have stopped going to clubs and might have stopped embarking on tours and travels, but they cannot survive without grocery. Grocery has to be made available while at the same time, minimizing the risk of contracting the disease.

This is where the relevance of grocery delivery apps come in. What was, until the coronavirus crisis, considered to be an extension of grocery consumption has now become one of the mainstream channels for revenue. Beyond being a source of revenue, it is an important and inevitable utility for people to get essentials delivered at their doorstep without risking their lives and health.

The growth of grocery delivery

The COVID-19 crisis has been a catalyst for a lot of businesses. Some of them, like Zoom, offered scaled up services in line with the requirement of the time. There was also a huge spurt in growth for telemedicine applications. Another segment of business that grew to unprecedented levels were the businesses that offered delivery services for essentials, like grocery and medicine.

The daily downloads of grocery delivery apps like Walmart and Instacart which were hovering around the 20,000 and 10,000 Mark suddenly skyrocketed to 55,000 and 40,000. Even in Europe, Amazon’s grocery delivery wing has increased its footprint in terms of delivery volumes.

In the most unexpected fashion, China and Japan have been leading the world in this newfound lifestyle. The market value of grocery delivery in Asia is close to staggering $100 billion. 56% of grocery consumers in China have been shopping online through apps more frequently then before the COVID-19 pandemic. Another contributing factor for the Asian growth of these apps comes from India. India is a hugely populous country and the mobile Internet penetration has been exceptional in the past few years. All these factors poise the growth of online grocery in Asia at about 198% by 2023.

Benefits of app-based grocery delivery

There are a lot of reasons why the online grocery delivery sector is bound to boom in the next few years. This growth can be attributed to the benefits that online grocery applications offer.

Safety

This can be considered the first and foremost benefit offered by online delivery. The World Health Organization has announced that COVID-19 spreads via human contact. Shopping in supermarkets would mean that people may have to encounter crowds and other people at unsafe distances. It has also been proved that the virus can exist on surfaces at normal temperatures. Therefore, even touching the packet might not be a healthy option.

When you opt for online grocery delivery, you minimize human contact, and even more so when you opt for contactless delivery where the delivery executive leaves the packets outside your home and you are informed through a notification. Even the packets are thoroughly sanitized ensuring total safety.

Better inventory management

Although this advantage might not be specific to the COVID-19 crisis, it does present an amazing solution for effectively managing inventory by using technology. Inventory management has always been a hassle for almost every grocery outlet. This results in a bad reputation if a product is wrongly listed as available and if it is not delivered along with the grocery that needs to be.

Bringing in inventory management through grocery delivery apps makes it extremely useful for grocery providers.

Better data

There might have been loyalty programs and reward cards that associate purchases of an individual to a specific identity. There were a lot of difficulties in managing such programs. However, with grocery delivery apps, it becomes extremely easy to collect and connect user data.

This data can be used for multiple purposes including but not limited to predictive analysis of buying patterns, suggestions of items, promotions, loyalty best discounts, and advertisement.

Cost effectiveness

For centuries together, grocery has always been associated with a physical store. It is essential that the grocery store is located in a hotspot. This translates into higher real estate costs in addition to the maintenance costs including electricity, air-conditioning, housekeeping, and during this time of crisis, even sanitization of the space.

When you engage in online delivery, the costs associated with all these factors are immediately slashed. It is true that you might have to invest an extra in warehousing. The warehouse does not need to be mandatorily in a real estate hotspot or a residential area. It can even be situated outside the city and still facilitate proper deliveries.

Streamlined buying for customers

Although this might not be an advantage for the business, it surely helps in the long run. More often than not, in supermarkets, customers tend to impulsively buy a lot of items that they do not need. This might seem lucrative in the short term, but in the long run, the perception of customers towards your business is likely to change.

When you engage in online grocery delivery, customers only buy what they need. This means that they do not spend unnecessarily on items that they might impulsively buy, resulting in a better perception pointed towards economic shopping.

Conclusion

There are a lot of practices that had started because of a crunchy situation but continued even after the constraint was eliminated because they presented better conveniences. Online grocery is bound to fall into this category because people are likely to find comfort in shopping for what they want from the convenience of their home.

The projections for the Americas, Europe, and Asia only paint an extremely lucrative picture about the future of online grocery delivery apps. If you are an aspiring entrepreneur who would like to capitalize on this wave of business, you will need to invest in developing an online grocery delivery app.

Building your app from scratch might cost you quite a lot of time and resources. An effective and enticing alternative to this cumbersome process is purchasing white label clones of grocery delivery apps like Instacart. Instacart clone app are extremely easy to customize and can't be launched in a short time into the market. It is of crucial importance given the fact that the competition is fierce and cutthroat. Using white label clones of Instacart also means that you might not have to spend a lot of time in troubleshooting and debugging any glitches that might interfere with the basic functionality of the app.

All you need to do is get in touch with a mobile app development company that specializes in customizing Instacart clones. They will take care to understand your business requirements, customize the app for you and deliver it to you, so you can start delivering groceries and delight to your customers, and profit to your bank accounts.

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Jerlinjustin

@jerlinjustin

Business Consultant @ INORU

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