Price tag, availability, hardware, software.
I didn't want to put too much money on a phone, but I still wanted something good. After a bit of research I found that the 3a beat every other mid range phone available in Canada. It also was supported by my phone company.
It doesn't have bloatware when you get it either.
Make sure you get a good case tho! I have the "unicorn beetle" from amazon. It comes with a screen protector.
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