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What is Digitification?

Digitification - is a term which means the process of assessing the attributes of a certain person on a voluntary basis by another person or artificial intelligence, based on objective criteria created for a particular rating system. What’s more, rating systems can be different because they are based on different rating scales and therefore it is possible to select the most appropriate system for specific purposes.

In general, this term was implemented in order to solve such a social problem as misunderstanding of objectification, make it possible to distinguish it from the concept of objectification, not to confuse them and not to ascribe to each other inappropriate characteristics. Thus, it can help people to become more tolerant to some groups of people in our society and not to offend them.

Unfortunately, many people don’t fully understand the meaning of the words ‘assess’ or ‘rate’ and perceive the process of assessing as an objectification. But the phenomenon of objectification carries a negative connotation in contrast to the term objectification.

First of all, when people objectify somebody, they do it without any permission – it says about an unrespectful attitude to people and violating personal boundaries.
Secondly, in 99% of cases, objectification is not considered as something positive due to subjective perception and social attitudes. That is why it cannot be objective a priori.
And finally, based on the definition of objectification, this is an act of treating a person as an object or a thing, that is, the devaluation of their desires and emotions.

Returning to the definition of the digitification, three main aspects can be distinguished:

  1. The process of digitification is voluntary;
  2. The process of digitification is objective;
  3. The process of digitification means assessing the qualities of a person, not devaluating them.

In the process of digitification a person clearly understands that he is not evaluating another person, but his qualities and skills. Such an assessment process is voluntary since a person decides on his own to evaluate some of his attributes or allows another person or artificial intelligence to do it. And finally, the assessment is based on objective criteria, previously created for a particular rating system.

It is worth giving examples to prove the above statements.
One of them is Uber and Lyft applications which have a rating system that allows the user to rate drivers and drivers to rate passengers or rather their behavior, the trip itself, driving skills on a scale from 1 to 5.

What does it do? It makes trips safe and of high quality. It also increases the confidence of drivers in relation to users and vice versa. Such a system helps maintain an atmosphere of respect among all members of the Uber or Lyft community. And it certainly helps the business to track the quality of work and improve its services.

One more example is online shopping platforms. There are both those services where the platform itself acts as a seller, and those where anyone who wants to promote a product can become a seller, for example, Amazon or Aliexpress. In both cases, buyers evaluate the quality of the services provided, but in the case of Amazon, sellers can also make an assessment, but for buyers. This applies to such objective attributes as politeness and the ability to resolve the problem, if any.

There are also even states in the world in which the rating system is an integral part of society, and it also shows good results.

In the United States there is a Credit Score. This is a number that provides a comparative estimate of an individual's creditworthiness based on an analysis of their credit report. But if the US and its Credit Score ​​apply to lenders, such as banks and credit card companies, use credit scores to evaluate the risk of lending money to consumers, then China has implemented an entire national pilot program, through which every citizen of the republic is tracked as a decent or dishonest taxpayer, citizen and Internet user. If citizens comply with all rights and obligations, then their Social Credit System is high and they are on a whitelist, and if not, then they fall on a blacklist. Such a system ensures order in society and allows its residents to feel comfortable.

Today, anything can be evaluated, and this does not necessarily have a negative connotation. For example, there are several services on the Internet to assess attractiveness. The user independently comes to the service, provides his data and accepts the cookie policy, as well as uploads a photo and accepts the terms of use. A person is interested in how attractive he is in the opinion of artificial intelligence. And if for the first user it is an opportunity to have fun, then for the second user it is an important aspect associated with, for example, professional activities, such as modelling. For instance, a model will be seriously interested in assessing her appearance, because the better her makeup or hairstyle, the more chances she has to be cast and get a job. Or there is another example: a person is looking for a job and wants to make a good impression on the employer not only with his skills and abilities, but also with a presentable appearance.

One of these services is called photofeeler. It helps users find out what impression their photos make. The opinion about the photo is based on the ratings of the customers of the service.

This article was created with the aim of implementing a new term digitification into everyday life that can change the course of human thinking for the better and open up new possibilities in the field of measurement systems through ratings and reviews. It was also created in order to provide people with the most reliable and accurate information, protect them and those who are around them, make their life comfortable and, finally, provide them with objective and useful information.

In such conditions of the modern world, where everything is a subject to assessment and discussion, it is necessary to understand and be able to separate the “good” from the “bad” and the “negative” from the “positive”. So, if people have already learned how to rate goods from an online store using a binary, 5- or 10-point rating system, then there is still no idea for some of them how to evaluate human qualities. Moreover, a specific concept for such an assessment has not yet existed, and therefore this work provides clear arguments why the world community needs a new term which is called digitification and how it will affect people's lives.

The task of the new term digitification is to show that the assessment process is not always bad and does not always lead to objectification, because digitification is a voluntary assessment of the qualities of a subject based on objective criteria.

You can find my full scientific article at
https://www.scienceopen.com/document/read?vid=a08e5d6d-a8b6-4a1d-9439-af162e82f03a

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