I've always found the best and simplest argument for the beancounters is "because an accessible website is one that ranks better in the search engines. Google is the biggest 'disabled' user"
Boom tish, done :)
That does help when you bring the SEO element into it. I have some luck with that, but my go-to is "Well, if you don't want to get sued like Domino's..." and explain the case in a short summary, they usually are quick to be on board.
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I've always found the best and simplest argument for the beancounters is "because an accessible website is one that ranks better in the search engines. Google is the biggest 'disabled' user"
Boom tish, done :)
That does help when you bring the SEO element into it. I have some luck with that, but my go-to is "Well, if you don't want to get sued like Domino's..." and explain the case in a short summary, they usually are quick to be on board.