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MarianVelani
MarianVelani

Posted on • Originally published at manan-velani.blogspot.com

Strategic innovation

Strategic innovation

Strategic innovation is a process of innovation in which engineers, scientists and designers have only one objective to solve a specific problem and has there own strategic advantages of innovation.

E.x
Let's take you to in smartphone industry and your rivals are launched smartphone which has 12MP camera so now you are in pressure do something new. And you invente 48MP camera with ai powered.now you launched it and you succeed. What happen here you invente something which is more efficient from your rival and launching your technology before your competition so it is also has fast mover advantage. So here engineer or designer has only one object of innovation is competing with competitors and taking major share in smartphone industry. this model demonstrate Strategic innovation very beautifully.

Strategic innovation is also often used for marketing and management in business.
manan velani,mananvelani.blogspot.com

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