A big shout-out to bloggers! The internet is a big place housing more than 440 million blogs.
There is no doubt that social media platforms have induced enormous innovation in communication, bringing many upsides to bloggers. However, Facebook keeps changing its algorithm. It is, therefore, no surprise that bloggers no longer pledge their affiliation to Facebook. Organic traffic from Facebook has become more of a myth in 2018.
Is that all? No!
Ad blockers are negatively impacting the ad revenue. Is there any light at the end of the tunnel? Yes!
Here’s the good news. Browser push notifications, widely considered the next wave of innovation, can increase your organic traffic by 30% to 40%. Don’t trust me?
Here’s what Neil Patel said: “Web notifications are the new email marketing. My click-through rates are insane Over 20%. I wish someone told me about this earlier.”
What are browser push notifications?
Browser push notifications are nothing but messages sent through browsers. They contain a thumbnail image, title & a clickable link. Messages are usually brief. More often than not, the titles are convincing.
According to W3Schools, approximately 78% of the internet users use Google Chrome. Nearly, 12% of the internet users use Mozilla Firefox. What do these numbers suggest?
For bloggers, these numbers indicate an opportunity. 90% of the internet users can be accessed through Chrome push notifications and Firefox push notifications. By the way, Chrome announced its support for push notifications in 2015.
A year later, Firefox announced its support for push notifications.
How are push notifications delivered?
Push notifications are delivered through browsers. It doesn’t matter if the prospect is not on your website. Then, does it matter if the prospect is not logged into his / her Gmail account? No! Does it matter if the prospect is not on Facebook scrolling past your posts? No! Regardless of where the prospect is or where he/she is looking at, push notifications are served to him/her.
Why are browser push notifications necessary for bloggers?
Opt-in is seamless
Prospects need not fill lengthy forms. No personal information is required. They are not even required to provide their email address. As a matter of fact, there is nothing tedious and time-consuming. They just need to take a decision and click either Yes or No. Opt-in is easy and seamless.
Re-engage effectively with your prospects
To build relationships with the audience, bloggers and webmasters rely extensively on two re-engagement tactics:
Email lists: Conversions from email newsletters and RSS feed subscriptions are paltry. And here is another distasteful stat – According to a study by MailChimp, email click rates across various industries are no more than 3%. The scenario seems pretty much unpleasant.
Originally Published in dearblogger.org