Having an online presence is not just an option but a necessity today! It wasn’t too long ago that store owners were trying to figure out what they could do to increase their sales online. And there comes a new trend – eCommerce mobile app! So, now the argument goes something like this:
“I have my website, and it is doing fairly enough. Why should I go for an eCommerce app???”
Well, maybe your existing WooCommerce store is doing fair business for you. But with time, you must adapt to changes and if you fail to do so, you will lag your competitors.
Do you know?
48% of the web page views are generated from mobile devices.
Retail eCommerce sales reached $2.3 trillion last year, and it is expected to reach $3.5 trillion in 2021.
51% of US buyers prefer mobile devices to make any purchase online.
And there are many more exciting stats indicating that creating an online store website is not enough. You must leverage a mobile app for the eCommerce business.
What will an eCommerce app do for my business?
Of course, having a responsive eCommerce website is an excellent starting point towards mobility, but having a dedicated mobile app for the eCommerce business has distinct advantages over the conventional website. Let’s look at a few of the most compelling reasons why you should consider an eCommerce app for your online store.
Direct Marketing Channel – Today, with the help of a mobile app for the eCommerce business, you can easily get associated with your customers 24x7. It can significantly improve the way customers interact with your brand, gather information, and shop. Since more and more customers are using mobile devices to shop, adding a mobility quotient can help businesses establish a direct marketing channel to offer various deals, coupons, and a lot more as a part of their marketing strategy.
Boosts Customer Experience – With each passing day, the consumers are expecting more. It is a must for the eCommerce store owners to deliver a personalized and consistent experience to close the deal. And that is not possible by using only a website as a channel to interact with potential customers. If you are not getting enough returns from your eCommerce development, eCommerce mobile app can make it possible for you! With the latest technologies like AI, ML, and more, you can quickly gather various customer preferences and deliver suitable content or products only. It will significantly enhance customer experience and bring them often to your online store.
Help you run your business OFFLINE! – Yes, this is one of the tremendous benefits you can leverage from the React Native eCommerce app. Once the application is downloaded, it will always be available for the users to access the content without any internet connection. Of course, the users cannot make the final purchase, but at least they can create a wishlist and plan their purchase. However, to achieve such offline functionalities, you need to get in touch with a professional eCommerce development company.
Make sure your customers come back – Another excellent reason for having an eCommerce app instead of creating an eCommerce website is that it brings some unique features that help you get your customers back. For example, push notifications to notify your customers as and when you are rolling out some discounts or deals or having some items back in stock. Similarly, you can roll out reward programs or incentives for loyal customers with an eCommerce development company.
Promote your brand! - With the help of an appealing and feature-rich eCommerce app, you can easily portray your brand's positive picture to your target audience. Many leading organizations willing to adopt a mobile-first approach are integrating various features like social media links, discounts, promotions, and a lot more to increase the trust of the customers in your brand and feel associated with you. It will be a deciding factor whether they are going to buy anything from you or not.
Wrapping up!
There is no denying that mobile eCommerce is on the rise. If you are ignoring it right now, you will indeed lag behind your competitors. As discussed above, it will surely bring a lot more than you expected. The only condition is that you choose the right eCommerce development company to help you develop an eCommerce app having all the qualities discussed here. Want to know more about eCommerce apps & websites? Get in touch with us!
Source: https://addwebsolution.com/blog/reasons-prove-ecommerce-mobile-app-need-hour-online-retailers
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