It cannot be better explained that Jason himself! I woud say this is a must read! hey.com/apple/iap/
The lack of decision making for the business owner is something that needs serious attention! The users are Hey's, Basecamp's or say ABC's customers! But Apple places themselves in between the customer and the business owner!
There should never be a monopoly.
I predict, nothing's going to happen this soon. But this would atleast make some noise... A lot of people would be educated about Apple's practices. The rest would be shown by numbers a few weeks down the line!
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