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Discussion on: How I removed google analytics and still have good data to analyze

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Orlando Brown

At the moment it seems the focus is on the technical solutions. But let's think about something else. What is it that's really important to know?

For example it was mentioned that "screen size" was required to build mobile first optimisations. This is a great example of using data to make your site more accessible for a specific cohort of viewers.

Taking this a step further, consider what else can be used to give you insights. Simple stuff like location, gender, devices, where viewers drop off (heatmaps?) is all good but what do you really want to know that's going to aid in giving the best experience to your viewers/users.

This way round should drive your technical solution or decision on how best go about analytics.