Live streaming apps are a craze amongst mobile users and businesses alike, thanks to the pandemic that sends most of the population indoors. It is also a profitable industry as the US video streaming revenue hit $24.1 billion in 2020. Therefore, it wouldn’t be surprising if you want a piece of the lucrative pie.
Before you start building a live-streaming app, it’s good to have a clear picture of what it is all about and what are the necessary features to be included.
What Is A Live Streaming App?
A live-streaming app enables users to record and broadcast video to the audience in real-time. If you’re a Facebook or Instagram user, you may chance upon some of your friends in the network going ‘live’.
In those sessions, the user uses the camera and mic on either a mobile phone or a PC to transmit live streams to other followers. That’s what Facebook Live and Instagram Live is all about.
However, live-streaming apps aren't constrained to mainstream social media platforms. A growing number of dedicated apps allow users to purely live-stream and connect with their followers. Periscope, Livestream and Go Live are some of the most popular live-streaming apps for mobile.
Such apps have enabled many social media users to gain a huge following and turn online celebrities. The apps also help users to generate income online and are a good marketing channel for businesses.
There’s a growing demand for such platforms, and it has spurred many entrepreneurs to create live-streaming apps of their own.
Must-have features For A Live Streaming App
It isn’t surprising if you decide to trot the same path and build a live-streaming app for or around your business. It’s a bus that you can’t afford to miss. Amidst the enthusiasm, you must know what the mandatory features for a live streaming app are.
Being aware of the must-have features allow you to build an MVP in the shortest time and test the market response. Here’s the complete checklist.
User sign up/sign in
Upon launching the app for the first time, users must be prompted to sign up with basic information like name, email, and password. The credential is used for subsequent sign-in to the app. Alternatively, you can opt for social login, which some users prefer.
The core of the app is the live streaming function. It can be as simple as activating the camera and mic through a button. The video stream will be recorded and broadcast to followers in real-time.
Users are quite particular about video quality, which means you need to pay attention to video resolution, filters, and transmission bandwidth. It won’t be a problem if your developer uses the right compression format for the video.
You need to allow users access to contents that are sometimes not appearing on their feeds. A search function will do the trick beautifully. It allows users to search people, groups, or video-based on specific keywords.
A successful live-streaming app is more than a broadcasting platform. It is a mini social network that connects people. Therefore, you’ll need to allow users to set up a profile on the app. Information like preferences, geolocation, and interests, help to match users with relevant content or streams.
Some people download the app purely for broadcasting, while others only intend on consuming the content. It helps to allow users to indicate if they’re a live streamer or a regular audience.
The user gallery is meant for users to store and organize recorded videos on the app. But why does a live-streaming app require such a feature?
A live stream is only available for as long as the user is broadcasting on the app. Online streamers wish to strengthen their presence even if they are not broadcasting. The gallery serves as useful storage for interesting videos that may attract more followers. Users can also share those videos on other platforms to widen their exposure.
You need a vibrant community within the live streaming app for it to grow. A commenting and rating tool helps users to interact with each other. It allows users to express their feedback and thoughts when tuning in to a live broadcast. To prevent abuse, build a button that will enable users to report inappropriate comments.
It’s never too late to hop on the live-streaming app bus. The key to success is to build a working version with the minimum functional features and test it out with the audience. Follow the above checklist, and you’ll be on a quick route to a successful launch.