Digital marketing refers to all those marketing of the product which is done by manually but in case of digital marketing all such services are done with the use of an election device or the internet. As we know that marketing means connecting with the audience at right time at right place, so now a days most of you all are spending time on internet, so if you want to start a business in today's world then you must start your business via digital marketing, as because you will be able to connect with a whole lot of audience. search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, this all services are comes under the board heading of Digital marketing.
In the year of 1990 the term "digital marketing" Was first coined. But in the year of 2000 people started searching there needs on online instead of consulting with the ordinary salesman as from then the use of internet started and at that time the first iPhone was launched in the market.
Now let us discuss some of the Digital Marketing Tactics and Examples.
Search Engine Optimization (SEO)- With the help of this tactic you will be able to rank your website on google first page, which means you will get more organic traffic (audience). With the help of SEO, you will be able to rank the following things on the higher search engine results.
Content Marketing- From the name only you will be able to identify that this tactic is used for the promotion of asset such as it will help you too generating brand awareness, traffic growth, lead generation, and customers. The following thing plays an important role in your content marketing strategy.
• Blog posts.
•Ebooks and whitepapers.
•Online brochures and lookbooks.
Inbound Marketing-Inbound Marketing is nothing but a technique of attracting customers to products with the help of content marketing, social media marketing, search engine optimization, and branding. The best part of Inbound marketing is that it provides information about the product to the customer for building trust and for a better experience of the consumer.
Email Marketing- These digital marketing tactics are mainly used by companies for connecting with there audience. This tactic (Email marketing) are mainly used for promoting content, discounts and events, direct people toward the business's website. The following are the things of email marketing: -
• Blog subscription newsletters
• Customer welcome emails.
Online PR- Online public relations is used for connecting with the audience online for brand promotions, increasing engagement with the audience, etc with the help of digital publications, blogs, and other content-based websites. Online public relations also shows differences from traditional public relations
Marketing Automation- The software which automates your basic marketing operations, is known as Marketing Automation. Email newsletters, Social media post scheduling, Contact list updating, Lead-nurturing workflows, Campaign tracking and reporting this are the marketing departments which are done automate repetitively.
Affiliate Marketing- It is a type of business platform that you will be able to earn from selling someone products. Basically, you will get a commission from selling a product. You can sell the products on your website. There are many sites from where you can do affiliate marketing, such as Flipkart, Amazon, etc. How you can promote someone else product: -
• On YouTube channel you can also promote product.
• Posting affiliate links from your social media accounts such as Facebook, Instagram, website, etc.
Social Media Marketing- From the name only you will be able to identify that these digital marketing tactics ( social media marketing) are done via Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+ to promote product and to increase brand awareness as well as to drive traffic, and to generate traffic from social media for your business.
Pay-Per-Click (PPC)- It is the best method of driving traffic into your website, as you are paying every time to the publisher when every audience clicks on your placed ads. The best example of PPC is Google AdWords. You can promote your product on Facebook as paid ads, Sponsored Messages on LinkedIn.
Native Advertising- This is the use of paid advertisement, and these ads appear only after the match the look, feel and function of the media format. One of the best examples of Native Advertising is BuzzFeed sponsored post. Facebook advertising, Instagram advertising is not native advertising, but people also consider them as native advertising.
I hope that after reading this above article all of you are doing well in the Digital marketing field. Still now if you have any questions after reading this article then comment down below in the comments section.