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Discussion on: Do NOT give your customers what they want

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Thomas Hansen

The real piece of advice is to listen to the underlying problems that your customers have

Bingo!

By the way there is a mythology around Steve Jobs, but apart that nobody else will invent the iPhone

I used to own a Qtek 1010, it was released 8 years before the iPhone. However, the iPhone was lightyears ahead of Qtek and other Pocket PC based phones when it was released - Especially in regards to UX ...

Still, the point is valid. You could compare Magic to Microsoft Access, FoxPro or Clipper, and say it's an ancient idea too, the same way Alan Kay delivered the Newton for Apple already in the late 1980s, which arguably was the first version of in iPad, etc, etc, etc ...

Innovation never exists in a vacuum - However, if you only deliver what people wants you to deliver, you might as well give up immediately, since you're destined to lose ...