I believe the context of the article covered this. Although the info is of the US, the point is the same all over the world
Without #us tag it’s a clickbait for everyone who lives outside.
I honestly think it missed the greater global context...if people in the US are alarmed about the cost of data, imagine how people in developing nations feel. If you want to make an international app, you can easily alienate a large portion of the world by refusing to respect the fact that their bandwidth is a resource they cannot waste.
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