First impression of a customer landing on your website is the overall look and feel of it. A positive user experience is likely to retain the customer on the website with a potential of conversion to a sale. In today's cutthroat competition, what sets a brand apart is their attention to detail about their customers and translating the same requirements into their website.
According to statistics, 48% of customers make up their opinion about a business just with the overall experience of the brand's website. This fact itself is a big advocate regarding your business' website to be effective enough to leave a positive impression on your consumers. The user interface has to be appealing, easy-to-navigate and at the same time hold the overall interest of the customer.
There are some key performance indicators that serve as a benchmark for measuring how a website will fare with its customers. These KPIs help you in understanding what your eCommerce business is missing. These factors also assist in assessing what you can do to engage more customers through your website. These important performance factors listed below should be included in Custom Web Development process for brand building and best user experience.
- Creating good impression with strategic Homepage
- Increasing Conversion through relevant Landing Pages
- Using Responsive Web Design to serve all types of Devices
- Incorporating Multimedia on Website
- Fast Website Site Speed & Load Time
Let's discuss in detail these high performing features.
Before designing your homepage, it is important to devise a proper strategy to implement on it. Your website's homepage is your image in front of the customer so you have to assess the information your homepage would show versus what exactly your customer wants to see on it. Many brands miss out on important aspects of a successful homepage, which are as follows.
- A primary homepage image that is above the fold
- Natural sounding copy
- Clearly listed products and services
- A sticky logo in the left-hand corner that links to the homepage through the entire site
- An easy-to-identify navigational menu etc.
By employing these aspects, you land yourself a better chance of attracting customers to interact with your website. Keep your homepage text organic. 86% of customers only check out a brand's homepage to explore their product listings so make sure to put up your products on the main page.
Many entrepreneurs overlook the importance of landing pages and consider it to be a difficult task. However, building additional pages helps generate more leads. The main idea behind landing pages is to help customers find relevant information pertaining to a product or a certain other aspect of product/payment. Some ideas for landing pages are pay-per-click-advertisements, social media marketing campaigns, search listing results or another channel.
Make sure to keep text on your landing pages in form of bullets which helps customers easily navigate to content that they are looking for. Always use text calls to action that enhances conversion to up to 121% and that’s a whooping rise.
Mobile phones are an equally important medium in helping consumers make online purchases. In fact 50% of internet traffic comes through mobile devices, a Statista mobile internet study reveals. This statistic emphasizes the need for creating a responsive design which makes it essential for you to maintain a website that can be viewed from mobile devices.
Many companies now offer website solutions that are responsive in nature. Similarly, the logo should be responsive as well with an easy-to-use search bar. The website should have large buttons with call to action for users to easily click/touch with the help of their fingers. Even the font should be legible so that content is easily readable.
The time of mundane websites with large amount of content is over. Nowadays, websites with videos, images, motion graphics and slideshows etc are popular with customers. Conversion rates are increased by 40% with inclusion of product videos. The usage of multimedia helps increase time on site by presenting information in an engaging manner so that users remember information about the product.
Make sure your website is light enough to load quickly for the user. Any web page that takes more time in loading discourages users to stay on the website. Statistically, 40% of users don't stay on a website if a web page takes 3 or more seconds to load. Many businesses lose out on customers just because of this reason.
You can optimize image file sizes on each page to make sure they load quickly. In order to have a faster site speed, reduce the number of 301 directs and work with a team of competent developers so that they know how to code the website that a smoother running time. By incorporating these KPIs/aspects in your website, you have a higher chance of making sales and generating revenue for your business.
B2B marketplace DesignRush has included Techliance on number 17th in the Top Website Development Companies list for 2019. The press release was published by PRWeb on 14th February 2019. It discussed Top 5 Website features most Consumers want and Top 25 Web Development Agencies for Building Professional Custom Websites comprehensively.
The primary focus of Techliance is to deliver a quality product under the desired budget. Working on outsourcing remote model, Techliance ensures to develop a personal connection with its clients by employing best business practices such as Agile in product development. As a result, the delivered product boasts of high quality and standards. Techliance also offers round-the-clock support to customers that help in aligning customer requirements and ensuring that the product is delivered on-time with accurate features.
The inclusion of best business practices is a norm at Techliance which is why it has been chosen in the esteemed list of top 25 website solution providers. Techliance is distinguished Custom Software Development Company headquartered in Draper near Salt Lake City, Utah, United States. With a fully functional technology center in Lahore, Pakistan; Techliance has a wide pool of resources with varied expertise and skills in web and app development. This helps customers get cost-effective solutions without any compromise in quality.
Are you looking for a highly skilled team of developers to put your business online? At Techliance, we greatly stress on creating website solutions that help in generating revenue for your business. Many existing brands have been happily served by us. Check out our website to know of the value your business can gain through Techliance. Call at +1-801-308-8750 today or email at firstname.lastname@example.org for a free discussion.
This post was originally published as Coming up to Customer Expectations by Building successful Brand Online on the Techliance Blog.