There are different kinds of seller profiles to contemplate when recruiting for your Online Marketplace. Sellers on the marketplace can scale anywhere i.e. they can range from small local businesses to large businesses. It's critical to diligently qualify all sellers, regardless of their profile, to size their business potential on your Marketplace, gauge their quality of service and prioritize them accordingly.
Each contains a different level of service, product range and quality, and sales strategy. They each, therefore, warrant a unique strategy when recruiting and fascinating them.
These sites will be specialists in one particular product or category or generalists with a range of options. Sellers who be this category are, above all, e-commerce professionals at their core. They know all right the way to manage online customer orders, shipping, and services, and understand what e-commerce shoppers expect today.
Recruiting brands can bring plenty useful to a Marketplace as they own all marketing materials and capabilities, have more flexibility to govern prices, and control their stock. On the opposite hand, it can often take longer to onboard brands, especially in cases where they have to adapt their B2B business for B2C consumers.
These are professionals in a very particular industry sector with huge catalogs. Like brands, they even have room to govern prices but may require extended time to onboard to adapt to a direct-to-consumer business model.
Traditional brick and mortar stores represent an outsized potential for your Marketplace. Though it'd be harder to onboard these sellers to sell successfully via an e-commerce platform, this could signify an infinite possibility.
Some sellers have also experienced Marketplace Sellers whose sales revenue is basically generated on Marketplaces. These sellers are the foremost experienced, and are often easy to contact, quite receptive to the new opportunity of selling on a Marketplace apart from Amazon, and are faster to onboard.
No matter how you ultimately recruit sellers, understanding their specific preferences and priorities will facilitate you to craft relevant outreach and structure opportunities that mutually benefit you both. After all, these sellers are a critical component to your overall Marketplace customer experience and a serious thing about its continued success and growth.
We would like to facilitate your kick-start your marketplace journey, get in-tuned now to require the primary step.