Google has revealed the pricing for Veo 2, its AI-powered video generation tool, at $0.50 per second, translating to $30 per minute or $1,800 per hour. While this cost is significantly lower than traditional filmmaking expenses—compared to Marvel’s Avengers: Endgame at $32,000 per second—users may still pay for unused footage. Unlike OpenAI’s Sora, which follows a subscription model, Google’s per-second pricing positions Veo 2 as a premium tool for professionals. Despite the cost, its efficiency and flexibility could make it a valuable asset for short-form and commercial video production.
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