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TECHi
TECHi

Posted on • Originally published at techi.com

The Currency of The Internet Is Personal Data

In the digital age, data has become the most valuable currency, with every online interaction contributing to a vast marketplace where personal information is collected, analyzed, and monetized. Big Tech companies, AI, and Big Data are driving hyper-personalized advertising and predictive analytics, shaping user experiences and influencing decisions. While AI enhances data processing and fuels digital currencies like Bitcoin and Ethereum, concerns over privacy, security, and ethical data use continue to rise. Regulations like GDPR aim to protect personal data, but free online services still come at the hidden cost of user privacy. As digital responsibility becomes crucial, individuals must take control of their data through privacy tools and awareness. In a world where data rules, are you protecting yours?

Read the full article on The Currency of the Internet: How Personal Data Powers the Digital Economy.

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