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Discussion on: What I Learned from a 20-year-old Book on Web Design

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Gabriel Romualdo Author

I assume you meant B2B instead of B2C?

If that's the case, I would definitely agree, Don't Make Me Think is more targeted at devs and designers building sites primarily for the average web user, rather than B2B sites. The book is more about design patterns that increase user experience and engagement, which isn't as relevant in B2B sites as you rightfully pointed out, but very relevant in sites targeted at average web users again.

Thanks for reading.

— Gabriel

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Renato Byrro

Hi! Very good article!

I would think a site targeting the average web user is a B2C site... I'm curious what is the concept of a B2C site to you?

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Gabriel Romualdo Author

Clumsy mistake, sorry. I mistook B2C for B2B. Will edit the comment now.

— Gabriel

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Renato Byrro

Ah, makes sense! I had this view as well until very recently.

I worked on a B2B application for ~2 years. Users have a technical and analytical job. But yet I've seen the same patterns of B2C ("don't make me think").

UX is equally important to B2B and B2C users, I consider now.

May sound obvious, but all users are people, regardless of acting on their own or on behalf of a corporation.