Increasing traffic to your website involves a combination of strategies that focus on improving visibility, user experience, and engagement. Here are some effective ways to boost traffic to your website:
1.Improve your search engine ranking.
2.Use search engine marketing tools.
3.Publish content regularly.
4.Reuse and re-publish content on other sites.
5.Publish guest posts on other sites.
6.Engaged as digital PR.
7.Send regular emails.
8.Create an editorial calendar for social media.
9.Pay to promote on social media.
10.Contact current social influencers.
- Repeat the formula of your successes.
You need to be proactive and work hard to increase your page visits and attract visitors. The rest of this post will offer tips on how to increase visits to your website.
Before going on, however, do not miss the video of Daniele Doesn’t Matter who imagined how life would be if it worked like the internet:
1. Improve your search engine rankings:
When it comes to understanding how to increase visits to a free site, one of the best ways is to improve your organic search ranking. If your site appears at the top of a search engine’s (SERP) results page, more people will be able to find it and this equals more traffic to the site. To get to the top of the SERPs, however, you need to have a search engine optimization (SEO) plan that works to scale rankings. This plan must include the following actions:
- Search for keywords: it is about identifying the keywords used by your target audience to search for products, services and topics related to your business. Using keyword search tools aimed at discovering these particular terms or phrases will help customers find you.
- On-site content optimization: Once you have discovered the keywords that will attract your target audience, optimize your site’s pages to include them. Using a targeted keyword per page increases the chances of a better ranking in the results ranking for the term or phrase itself.
- Contents: new content is a significant ranking factor that search engines use in their algorithms, so create an editorial calendar and regularly publish content about your industry and your offers.
- Link building: Search engines also allow higher ranking of websites that are more linked from other pages, so develop a strategy that encourages high-quality sites to link to yours. Understanding how to increase visits to the website often requires contacting other online spaces.
- Technical SEO: Factors behind the scenes such as site speed, site map, attractive design and structural data are among the many technical aspects that can help improve your site’s rankings.
- Local SEO: search engines often give priority positioning to companies that are in the same area as those doing the search. So, to improve your position in the SERPs, you need to engage in SEO from a local point of view and register in the local business lists to make it easier for your site to be searched by customers nearby.
2. Use search engine marketing tools
Although organic SEO is an effective way to bring traffic to your website, it takes time and resources to develop a strategy. It may take weeks, months or even years to build an organic and powerful SEO structure that can drive traffic to your site steadily.
Meanwhile, you can always increase visits to your website using pay-per-click advertising (PPC). PPC advertising is a type of search engine marketing that consists of paying to get visibility on SERPs. Choose specific keywords as your target, and you will pay every time a user clicks on your ad. This tactic is a great way to target traffic while improving your organic SEO.
3. Regularly publish content
As mentioned earlier, search engines love new content on a website. Regular publication on your site, therefore, helps to improve your ranking. But this is just one of the ways that content helps you increase traffic to your website. Regular publishing and producing content on your site also generate traffic for the following reasons:
- They offer readers a reason to visit your site: If this never has anything new, there is no reason for a reader to come back. New content gives the audience an additional incentive.
- They give readers a reason to stay longer on your site: when visitors find your site, they will stay on the pages longer if there is more content to read.
- They provide content to share on social media: when you have a lot of content, there is a greater likelihood that your readers will share it, bringing more audience to your site.
- They give other sites something to link: links to your site are important for SEO. Valuable content helps you get more links, as other websites will link to your pages using them both as resources and as sources. To make content production easier, you can use a content management system (CMS) like WordPress. This platform makes it easy to add content and has tools like the Yoast SEO plugin that helps in keyword search and on-site content optimization. The combination of WordPress-Yoast can really change the cards on the table if you are trying to increase visits to your website.
4. Reuse and re-publish content on other sites
On-site content can help you increase traffic to your site. But these do not necessarily have to be posted on your page to serve the purpose. For example, you can reuse content to publish it on other sites, just as they were so many bits of bread that lead the audience of third-party sites to you. To put this strategy into practice:
Follow re-publishing best practices: It is good to know that there are rules against posting duplicate content on multiple pages or websites. So make sure you know and comply with these rules (otherwise you risk being penalised by the search engine).
Turn content into something new: make the content of the blog something new, able to adapt to other popular sites. For example, you can turn a blog post into a video to post on YouTube, or create a presentation to share on Slideshare.
Always add a link to your site or original content: The goal is to get new content to drive traffic to your website, and the best way to get a result is to include a link and a call to action that suggests the reader to visit your site for more information.
As you make sure these “breadstocks” lead back to you, don’t forget what value you can offer to your readers. This way, when they reach your site, they will be invited to go further.
5. Publish guest posts on other sites
Making a guest post means writing a post that will be posted on the blog of another site. Although this strategy may sound a little weird (why give another site valuable content?), it’s a potentially very effective way to increase visits to your site.
Not all guest posts, however, produce the same results, so when trying to drive more traffic to your website, it is good to keep these good practices in mind:
Find blogs that have your own audience: The point of writing guest posts is reaching your target audience. So don’t post posts on sites that your ideal customers would never visit. Focus only on those sites that can attract exactly the type of audience you want to reach.
If possible, link your site in guest posts: the rules and guidelines may be different for each guest post. Look for sites with rules that allow you to include links to your website, as it is the links that help you more to target readers to your site.
Write an impact biography: Whether you can include links in the content or not, never forget the importance of the author's biography as a means of making your site reach the readers. Build a biography of the author that tells you who you are but also provides an incentive and a call to action for the reader to visit your site.
Furthermore, when you post content on a blog that has a lot of followers, you are targeting a new and engaged audience. By presenting yourself, your ideas and your website properly, you can increase traffic to your page.
6. Engaged as a digital PR
Sending content to other sites is a good way to redirect traffic to your site. But it is not said that it is always necessary to create content to get your site cited on another. The alternative is to engage in digital PR.
Contact media or news blog and ask them to deal with a story related to your business. Whenever something interesting or engaging happens to you such as the publication of a value study, the launch of a unique product or service in its kind, or an event to be organized, etc., contact the most relevant media to propose to write something about you.
7. Send email regularly
As you learn how to increase visits to your site, another thing you’ll need is creating lists. This means, in particular, using marketing strategies and incentives to convince people to subscribe to your mailing list. To use email marketing as a tool to target traffic to your site, you need to keep a few things in mind:
- Use professional email marketing software: you cannot properly manage a mailing list via a normal email account. Rather, try a professional software like GoDaddy’s Email Marketing so you can send emails to hundreds of people at once.
- Send an email every time you post a new post: let people interested in your brand know when new content is available on your website. Send an email to your list to promote and drive traffic to each of your new posts. Create a series of emails for themes: also uses the mailing list to bring traffic to previous posts. Just set up a series of emails focused on specific topics and increase traffic to old posts related to the topic.
Never stop adding names to the list: The longer the list, the more traffic you will send to your site when you send an email. So, it is good to commit yourself and always find new strategies that will help you grow your mailing list.
This tactic is important to increase traffic because, when you have a contact list, you can send everybody an email with the link to the newly posted content so that you can direct traffic to the site.
8. Create an editorial calendar for social media
You can also get interested audiences to visit your website by promoting your new content through social media marketing tools. To get the maximum relevance of posts that promote content on your site:
- Create a custom graphic for each social: every social media platform has special sizes for images so that they work best on their sites. This is why it is useful to create an image for each of the social sites where you share your article, so that you have a perfect image for every platform.
- Promote content when it's new: used to writing social posts in advance for all new content. Plan a series of posts to promote your new content on all social profiles.
- Continue with the promotion even when your content is old: While pushing newly published content, do not forget to make older ones work. It continues to post social posts that attract audiences on less recent content, as long as they are still valuable, useful and relevant. Your fans and friends are following you to see updates and new content. Give them what they want, then, by promoting new content through your social profiles.
9. Pay for social promotion
Organic social posts are one of the ways to increase visits to your website. But it’s not the only way to target traffic using social media.
You can also use paid promotions to direct a significant amount of traffic to your website. So, if you don’t see much traffic from social sites, try using ads on the platforms your target audience uses the most. Even better, use strategic targeting tools to reach people who are most likely to appreciate your messages.
10. Contact current social influencers
Regarding how to increase visits to the site, there is another social tactic that is worth trying. It’s about harnessing the influence of the best social media profiles to promote your website.
Social influencers are people or profiles on social media that have a lot of loyal followers. To put this strategy into practice:
Contact influencers that share your own audience: Like publishing guest posts, make your content flourish in places where you know the recipients will enjoy it.
Bepersonalbutnottooinsistent:Socialinfluencersgetalotofcallstosharecontent.Tohighlightyourmessage,donotbeexcessivelyinsistentorimpersonal.Instead,it′sgoodtoslowlybuildrelationshipswithinfluencersonturn(sharetheircontent,putalike,etc.)toincreasetheirchancesofdoingthesame.
Giveinfluencersarealreasontoshare:Don′tjustcontactinfluencersandaskthemtoshare,butthinkaboutprovidingarealincentive.Themoreinteresting,usefuloruniqueyourcontentis,themorelikelytheywillshareit.
Making one of these influencers quote or share your content can really drive a considerable amount of traffic to your site.
11. Repeat the formula of your successes.
Once you have learned how to increase visits to your site, you can also boast something more than the advantage of bringing visitors to your pages: In fact, you will get information on how to repeat your success. When your traffic starts to go up, use your analytics data to see what strategies have really worked and identify ways to repeat your successes and keep targeting more traffic to your site.
But remember that the only way to use data is, first of all, to collect it. To do this, you need to install Google Analytics so that you can keep track of:
Number of people visiting your site Number of pages viewed The number of new visitors compared to the old URLs that send traffic to your site The referrals who send traffic into your site Exactly what pages were viewed by users when they visited your site All this information will allow you to identify the most effective strategies, platforms and content to increase visits to the site. These ideas will also help you replicate successful strategies and attract even more visitors to your website.
12.In conclusion
When you are engaged in putting some or all of these strategies into practice, it means that you are no longer standing in front of the computer waiting and hoping for traffic to arrive. Rather, you're developing systems that will increase your traffic, also preparing to keep it growing more and more over time.
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