Make these quick content optimizations to increase visitors to your website immediately:
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✅ Include Keyword Variations In A Meta Title
Including different variations of keywords in a page's meta title was found to have a positive effect on organic traffic.
This is most likely due to a page becoming more relevant for different searches that users are conducting.
🔥Case Study Result: 18% increase in organic traffic.
✅ Add Dashes Instead Of Lines In A Meta Title
This may seem like a minor detail but using dashes instead of lines was actually found to improve SEO performance.
This could be due to dashes improving the readability of a meta title, thus helping the page stand out more on SERPs.
🔥Case Study Result: 9% increase in organic traffic.
✅ Add A CTA To Meta Title
A call to action, or CTA, is a short prompt for a user to take some action desirable to your business.
Adding a CTA to a page's Meta Title was found to significantly improve the number of visits to that same page.
🔥Case Study Result: 8.3% increase in organic traffic.
✅ Add CTAs and USPs To Meta Description
A call to action, or CTA, is a short prompt for a user to take some action desirable to your business.
Your unique selling proposition (USP) is the marketing statement you use to sell your products and services to prospective customers.
Adding a CTA and a USP to a page's Meta Description was found to significantly improve the number of visits to that same page.
🔥Case Study Result: 6.5% increase in organic traffic.
✅ Add Unicode Characters to the Meta Description
This may seem like another minor detail but using Unicode characters (aka Emojis) was actually found to improve SEO performance.
Adding Unicode characters to a meta description was found to increase the number of visitors to that same page. This could be due to Unicode characters enabling a meta description to stand out more and be more scannable.
🔥Case Study Result: 3.4% increase in organic traffic
All case studies were published by the wonderful people at Semrush.
If you haven't read the excellent content on their blog then I would recommend you do that as soon as possible. Links to the blog and case studies will be in the comments below.
Part 2 of "10 Proven Ways to Increase Website Traffic" will be released next week.
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