The management of customer conversations within Salesforce is what makes businesses successful. The Salesforce text messaging is not a side channel anymore, but is a first option as a quick means of communication. Although SMS Magic has remained a viable choice, most organizations are also considering SMS Magic alternatives and competitors to identify more flexible, scalable and economical options.
This blog will provide a comparison of some of the top Salesforce SMS applications, such as 360 SMS App, Mogli SMS, Salesforce SMS Magic itself and how businesses can consider Salesforce message apps that will meet their long-term needs.
Why Look for SMS Magic Alternatives?
SMS Magic is well adopted however, businesses that have dynamic needs might need:
- More multi-channel options beyond SMS.
- Scaling Salesforce text marketing campaigns controls costs.
- Advanced features for compliance and consent tracking.
- Increased Salesforce-native capability that removes reliance on third-party tools.
When organizations consider text messaging as an option to Salesforce, finding the appropriate app is not simply a feature question, but also a question of flexibility, compliance, and scalability in the long run.
Primary Salesforce SMS Alternatives
1. 360 SMS App
An SMS Magic replacement has emerged as a potent competitor to the Salesforce-native application: 360 SMS App. It has a rich CRM integration and offers businesses a wide range of applicability features depending on industry application.
Notable Features:
- Allows using11 + messaging platforms, such as SMS, MMS, WhatsApp, Viber, Instagram, etc.
- Compliance-ready with consent management, opt-in/opt-out automation, and intent-based opt-outs.
- Bulk messaging and one-to-one texting out of Salesforce records.
- Drip campaigns to deliver a sequence of messages in channels.
In-built reports and analytics to monitor delivery, response times, and the performance of the campaigns.
Why 360 SMS App, not SMS Magic?
It offers multi-channel coverage, enhanced compliance workflows and no-code configuration and is therefore easier to manage Salesforce message workflows by admins and business teams.
2. Mogli SMS
Another Salesforce-native product that is comparable to SMS Magic is Mogli SMS. It provides simplicity with effective messaging features to businesses that require a text marketing Salesforce solution that is easy to manage.
Notable Features:
- Intrinsic Salesforce texting on records and campaigns.
- Enables bi-directional messages to enable live communication.
- Mass and automated marketing/reminder/alerts.
- Provides opt-in/opt-out compliance tools.
- Integrates well with Salesforce Flows and Process Builder.
Why consider Mogli SMS?
Mogli SMS is suitable to companies that want to have an application with simple texting capabilities and do not need too many advanced multichannel features.
3. SMS Magic
Even though we are comparing options, it is worth noting the position of SMS Magic within the Salesforce ecosystem. It is also a stable Salesforce SMS tool particularly in the case of an organization that has invested in its installation.
Notable Features:
- Supports SMS and WhatsApp messaging.
- Offers texting in bulk and templates.
- Compliance tools for opt-ins and message permissions.
- Dashboards on usage and response reporting.
When SMS Magic works best:
SMS Magic remains a suitable option even to those companies where only the SMS is required and the WhatsApp use cases are minimal. The expansion of scaling beyond SMS or the inclusion of new messaging channels can however demand new investments or tools.
Factors to Compare Before Choosing an Alternative
In evaluating SMS Magic alternatives and competitors, the business ought to take into consideration:
- Salesforce-native integration - Is the app a native app or based on third-party connectors?
- Multi-channel features - Does the app support messaging beyond SMS in WhatsApp, Viber or Instagram?
- Compliance readiness - Does it have TCPA, GDPR or DND compliance tools?
- Scalability - Does the platform scale to enterprise-level messaging?
- Analytics and reporting - How effectively does it measure delivery rates, read rates and responses?
- Ease of use - Do campaigns require oversight of non-technical teams to a high degree?
SMS Magic alternatives come in to assist businesses in finding the right Salesforce message strategy match.
- 360 SMS App is the differentiation of those consumers who desire multichannel coverage, compliance and analytics in one platform.
- Mogli SMS would be ideal in the case of firms that do not need any additional complexities to natively text using Salesforce.
- SMS Magic can also be used in cases of businesses where the SMS element is a simple and minimal channel of diversification.
Text marketing Salesforce is in its early stages of development, so by selecting the right Salesforce SMS application, organizations can make their messaging strategies effective, compliant and scaled.
Top comments (0)