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Discussion on: An Open Letter to Web Developers from an Enterprise SEO

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africasiaeuro profile image
Heinz Rainer

Thanks for your comments. We got lots of advice from a number of sources prior to yours stating the opposite. After reading comments on indexing mobile sites ( and desktop sites ) on their ( Google's) WM blog, I feel our efforts wasted. It was stated clearly that mobile friendly desktop sites will be indexed first. Will skip AMP now.

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teepleb profile image
Blake Teeple

Yup, we highly considered it as it was promoted so heavily by Google.

We found 0 actual impact from it and our bounce rate and metrics got so much worse with crap data.

We removed and nothing even happened while using it or when it was removed - ranks stayed the same.

Google announcing Web Light pretty much sealed the deal on AMP. They publicly said they make mobile optimized pages of your site as they see fit whether its AMP or not.

Your best bet is to make a mobile responsive website and not spend time working through stuff like AMP.

At the end of the day Google will do as Google wants so make sure you're catering to your customer or users as much as possible and you'll do fine.