I agree with the overall sentiment of the post. In terms of making our software unique by connecting our business logic together, that logic has to be stored somewhere (e.g. the cloud). In the context of current tooling offered by AWS et al, we already have the tools to make our business logic connected through cloud functions, serverless, etc.
AWS has some great functionality. It's sad there is little alternative to Amazon in that space.
I also think we need better tooling to develop directly in the cloud.
Also, we need new runtimes that get rid of all the baggage of running directly on the OS.
What Cloudflare is doing is a super interesting step in that direction: blog.cloudflare.com/serverless-per...
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