Almost every site in the EU feels forced into the “cookie banner” treadmill — blocking content until a user clicks a confusing choice, or polluting analytics with consent noise. But what if you didn’t need a banner at all? 💭
Introducing Zero-Consent Architecture (ZCA) — a new compliance approach and certification offered at zeroconsent.eu that helps you build privacy-first sites that don’t set non-essential trackers before consent. The result: no cookie banner, faster pages, and provable privacy by design.
🧠 What ZCA Is
Zero-Consent Architecture is about:
- ❌ No non-essential cookies or identifiers before consent
- 🔒 No tracking, fingerprinting, or pop-ups by default
- 📜 A public ZCA Certificate you can link on your site
- ⚡ Better UX and performance — fewer banners, fewer blockers
- ✅ Compliance based on what actually happens on your domain
Instead of layering a consent banner over existing trackers, ZCA flips it: if you aren’t setting anything that requires consent, you don’t interrupt users. You prove it.
📈 Why This Matters
Under GDPR and related EU rules, tracking cookies and identifiers generally require freely given, informed, specific consent before they’re set. Banners became the default workaround — but they often annoy users, slow sites, and create legal ambiguity.
Zero-Consent Architecture takes a different path: compliance by design, not by overlay. That reduces legal surface area and improves speed and trust — no modal, no nag screen, and no “consent fatigue.”
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