Any website needs a domain name. Without one, your site or blog can not exist. This element can make or break your business. Thus, you need to choose a domain name that is easy to find and promote, fits your niche, and reflects your brand. Currently, there are over 150 million domain names in use. If you want to stand out, you need one that is unique and catchy.
Follow these steps to choose the perfect domain name for your website or blog:
Choose the Right Extension
Even though you can use any extension, it’s recommended to go for a dot-com domain name. Many clients see this as an indicator of the credibility of your business. The dot-com extension is the most popular and inspires trust. Depending on your niche, you can also opt for dot-co, dot-info, dot-net, dot-org, or dot-biz extensions.
Make It Relevant
Think of your domain name as a marketing tool. It needs to be short, concise, and easy to remember. The right domain name can help you create buzz and promote your brand to the target audience. Ideally, choose one that includes your company’s name or other meaningful words with mass appeal. Branded domains aid in word of mouth marketing and help build credibility.
If possible, use keywords that describe your brand and the services you offer. For instance, you provide SEO services online. Although keyword-targeted domains are not as important as they used to be, they still help. Try to find a memorable, brand-related domain name that clients can easily associate with your business.
Keep It Short and Simple
The perfect domain name should be short, concise, and memorable. If you pick one that is too long, you risk customers misspelling or mistyping it. This can also make it harder for prospects to find your site on search results. As a rule of thumb, look for domains that contain one to three words. Shorter is always better.
Target Your Area
Local business owners should include their city or state in the domain name. This will make it easier to local clients to find your company online.
Avoid Hyphens and Numbers
Most customers forget the dash when typing a domain name. If your website has a hyphened domain, this can affect sales. The same goes for numbers. Stay away from them at all costs.
Do not include years or trends in your domain unless you’re planning to use it only for a short time. Keep searching until you find a classic name that is not tied down to a trend. Avoid obscure terms, slang, and niche-specific words that customers might not be familiar with.
Consider the Price
Compare prices online before you register a new domain name. Most companies offer service for $11 to $13. Some web hosting plans include one or more free domains, so it’s worth shopping around.