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Discussion on: How do you come up with a good title/cover image/twitt?

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Cristina Ruth

I've just started writing consistently in November so I'm very new at this. Here's what I've done so far:

  • For titles, I try to focus on the reader as if I'm talking to them. I also try to give a specific number since per research, readers like actionable items they can take. I also try to keep it as short as possible but descriptive at the same time.

  • For image, I actually haven't bothered due to time constraints, except for my latest one that will be published later today. Per research, apparently, cover images are key, but I have yet to see how to use these effectively. I do like how canva.com is free and allows me to whip up a quick cover image without taking too much time.

  • For twitter, again, I try to focus on the user, and recently, I take the core important message of the article and put that in the tweet. I also don't use Twitter much, so I need to get better at using the hashtags as Alvaro pointed out.

  • For automatic scheduling on Twitter, I've used HootSuite in the past, but the content has to be available when you do the scheduling. I haven't looked into anything around triggered/event-type scheduling wherein it auto-schedules as your RSS gets new items, for example.

I hope the little advice I have helps. I do find that I'm enjoying writing more since I started trying to post regularly :)