Research Apps: A Profitable Insight-Driven Enterprise
Market research has evolved from rudimentary questionnaires and spreadsheets to AI-powered versions such as Outset—a research offering that provides on-demand best-class research results. The global market research industry is expected to grow more than $90 billion by 2025 based on automation, real-time insights, and AI technology, as cited by Statista.
Firms are also making investments in research platforms to steer customer insight, segmentation, and product development. With AI around the corner today, there are tools such as Outset which are totally revolutionizing data harvesting and analysis and also converting the same to actionable insights.
Outset and Today's State of the Industry
Outset is an innovator of machine learning-driven automated market research using machine learning, NLP, and survey automation technologies to enable research at scale. Segment has Qualtrics, SurveyMonkey (Momentive), Typeform, and Zappi as innovators. Legacy infrastructure is starved for data, whereas next-gen platforms such as Outset are starved for insights—process and analyze data to make quick decisions. That is the exact reason why organizations prefer to build such solutions.
For a deeper dive into this topic, check out the full article here: Cost to Build an App Like Outset
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