Career services are digitizing at warp speed. AI already pervades job search websites and learning websites, from AI coaching on LinkedIn for Premium members to AI-driven profile and message writing, providing personalized suggestions to millions.
At the same time, the larger coaching and coaching platform markets are growing, with a 2025 valuation in the multi-billion-dollar range as career coaching continues to capture rising category share.
Who's running today?
At the user level, LinkedIn AI features are a great "career coach" add-on for search, learning, and deployment—an incumbent fueled by network effects.
In B2B and talent growth, BetterUp's AI coaching (Grow) mingles behavioral science and machine learning with human coaches and is being adopted by large enterprise clients—a positive indicator for hybrid AI+human models.
Mission-driven sites such as CareerVillage's AI Coach for business have merged go-to-market approaches.
Version 1.0 : Must Have Key Features
- Onboarding & goal setting: role, seniority, skills, target industries.
- Career pathing & gap analysis: job to current profile mapping; revealing skills gaps and learning paths.
- Resume/LI optimization: JD-savvy customization and ATS-friendly suggestions.
- Interview preparation: question sets, mock interviews, feedback summaries.
- Job match intelligence: "fit" explanations; posting-based action plans.
- Content & course recommendations: micro-lessons, playlists.
- Coach chat (human escalation, AI-first): retrieval-augmented responses; handover to human coaches (opt-in).
- Progress tracking & nudges: weekly calendars, streaks, goal KPIs.
- Admin & analytics (B2B): cohort outcomes, skill trends, ROI dashboards.
For a deeper dive into this topic, check out the full article here: Cost to Build an AI Career Coach App
Top comments (0)