hey Shannon, thanks for the AMA.
May be what I am asking is too generic but we are facing this problem right now in our firm.
What are the major reasons for suddenly ending up in Gmail promotions tab ?
We send regular 2-3/week digest emails to our customers. Till 2 weeks back we used to get good open rates (around 12%) . Then suddenly open rates dropped to 2-3% . Upon further investigation we found out they are suddenly ending up in Promotions tab on Gmail.
Any pointers as to how we can avoid the promotions tab will be greatly helpful.
Sounds like what I'd want to end up in my promotions tab, even if it's not actually offering me any coupons.
2 times a week is incredibly often.
How personal are these emails?
These 6ish things literally happened to you and you don't seem to have seen the notifications yet, maybe you are forgetting to do something?
vs You and 1500 other people may be interested in this exact same ordered set of things that happened on the platform over the past two days.
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hey Shannon, thanks for the AMA.
May be what I am asking is too generic but we are facing this problem right now in our firm.
What are the major reasons for suddenly ending up in Gmail promotions tab ?
We send regular 2-3/week digest emails to our customers. Till 2 weeks back we used to get good open rates (around 12%) . Then suddenly open rates dropped to 2-3% . Upon further investigation we found out they are suddenly ending up in Promotions tab on Gmail.
Any pointers as to how we can avoid the promotions tab will be greatly helpful.
Sounds like what I'd want to end up in my promotions tab, even if it's not actually offering me any coupons.
2 times a week is incredibly often.
How personal are these emails?
These 6ish things literally happened to you and you don't seem to have seen the notifications yet, maybe you are forgetting to do something?
vs You and 1500 other people may be interested in this exact same ordered set of things that happened on the platform over the past two days.