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Discussion on: How to set up Google Tag Manager on Shopify (2021 Tutorial)

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Erman Küplü Author

Shopify's native integration is great; especially for non-technical regular users. It also sends the most important events to Facebook & Google.

However, a well-set GTM structure would help much more. You could send more data and optimize the Ads better that way. You will need to use an app for that though. Analyzify could be an option - others are doing good too. Just check and compare :)

Otherwise, without a professional setup - with a normal GTM integration - you won't get much. So in that case; I recommend using Shopify's native & default integration.