Are you wondering why your helpful, relevant, and valuable content isn’t ranking well? If you haven’t performed technical SEO optimization for your website, you will continue to struggle. Technical SEO deals with the infrastructure of your website.
In summary, there are 7 basic steps to technical SEO optimization of your site if you want to realize good, organic search results in Google’s search engine.
- Conducting an on-site audit.
- Boosting server response times.
- Ensure mobile compatibility.
- Optimizing your robot’s text file.
- Using a focused and targeted URL structure.
- Structuring internal links effectively.
- Pruning and maintaining broken links and pages.
When SEO optimization is done properly, you’re helping the search engines crawl, access, index, and interpret your site easily. From speeding up your website to maintaining error-free coding, these strategies not only impress Google but also satisfy user expectations.
The strategies that follow are not exhaustive. A whole area of content optimization and page structure also exists. Here, we are only concerned with the fundamentals.
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