Quick question for the community 👇
How much do you think social networks actually contribute to SEO today?
Which platforms are you actively using?
Do you spread content everywhere — or focus on 1–2 networks only?
In your experience, what really moves the needle?
Recently, John Mueller confirmed that Google is planning to surface personal & social profile data inside Google Search Console.
That alone strongly suggests something important:
👉 Google is no longer treating social presence as “noise” — but as part of the broader authority picture.
What’s still unclear:
Which platforms will be included?
Which ones Google actually trusts?
Based on 17 years in SEO, my personal hypothesis is that Google will prioritize platforms with:
strong identity validation
stable crawling behavior
clear ownership signals
Most likely candidates (in my opinion):
X (Twitter)
Why?
Because when I publish on these platforms, Google discovers and crawls related content significantly faster than on others.
This isn’t about rankings yet — it’s about discovery, entity validation, and authority flow.
Curious to hear your thoughts 👇
What are you seeing work — and where are you focusing heading into 2026?
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