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Discussion on: <rant>I'm bored of reading copy writing...

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Frank Jonen

Thanks, I hope so too :)

Yep, it's always this question of "with which voice should I write?" I've finally settle on "mine". I can try and pander to some ideal "standard" or some templatised way of writing but that just ends up getting in the way. Once I have to play hopscotch with words, the message gets tainted as well and soon enough it sounds like AI writing.

I've arrived kind of where I started. "Everybody's darling is everybody's fool." This whole vanity paint-job of predefined phrases didn't work for me. I rather stay "me" and be OK with some people not liking that.