This article examines management through the lens of cultural dynamics and ethical intelligence, moving away from the perception of ethics as a set of dead rules. The authors introduce the concepts of "rituals of prudence" and the "ethical immune system," which protect organizations from entropy and moral pathologies. The text examines how institutional memory and the language of agency shape leaders' everyday decisions. A crucial element is an analysis of the geopolitics of norms, taking into account cultural differences between Asia, Africa, and Europe. Inspired by the thought of Aristotle and Stanisław Lem, the article advocates the use of premortem analysis and ethical anticipation to build lasting structures based on phrónēsis. This is a comprehensive look at modern leadership in a world of value pluralism.
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