Intuition in the Data Age: Big Data as Digital Truth Serum

This article addresses the crisis of trust in human intuition in the face of the Big Data revolution. Modern humans, who base their decisions on subjective experience, face the challenge posed by "digital truth serum." The analysis of massive data sets, popularized by Seth Stephens-Davidowitz and others, exposes deeply ingrained cognitive biases and the law of small numbers that often lead us astray. The text explores how predictive models and anonymous searches are shifting the scientific paradigm, introducing a new infrastructure of truthfulness. Ethical issues such as the curse of dimensionality, price discrimination, and information asymmetry are also addressed. This is an insightful look at how technology is verifying our internal beliefs, becoming the most reliable compass in a world dominated by data.