My first thought reading the headline was something is wrong with AWS for startup. After reading the article, AWS has nothing to do with this. I'll never upgrade my hardware if I see spikes like this. It's purely caused by software, and don't blame AWS
Since it's easy to upgrade RAM and CPU in AWS (at-least that's what gets promoted intentionally or un-intentionally all over internet), the moment we see CPU or RAM usage increasing, there is an inclination towards vertical scale up although the problem may be elsewhere. It's the inexperience to blame, not AWS.
Yes, even Google Cloud will recommend you to increase server specs at this condition.
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