What makes me stop at a booth isn't the swag (though stickers are always welcome). It's when the person behind the table seems genuinely curious about what I'm working on not just ready to deliver a script.
The booths I remember are the ones where someone asked what's actually hard for you right now? instead of "can I tell you about our product?
What's your experience been from the other side? What makes you feel like a conversation was worth having?
I like when people tell me why they came to the booth or what their take on the product or company I represent is. I don't love when I have to do the elevator pitch over and over and over again.
Some people will jump straight into pricing or competitive analysis (how is your product different from X product). I usually like to have a sales person in the booth to handle these conversations.
I actually like to hear why people are at the conference in general. Is it continuing education? Product/company evaluation? Networking? Something else? This is also super helpful because conference sponsors will usually get some info on previous attendees (titles, companies, etc.) but rarely do I see info collected about motivations. This info can help me understand do I need to bring high level general awareness content, or deep dive into a very specific vertical's technical demo.
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This resonates.
What makes me stop at a booth isn't the swag (though stickers are always welcome). It's when the person behind the table seems genuinely curious about what I'm working on not just ready to deliver a script.
The booths I remember are the ones where someone asked what's actually hard for you right now? instead of "can I tell you about our product?
What's your experience been from the other side? What makes you feel like a conversation was worth having?
Thanks for this reflection. 🙌
I like when people tell me why they came to the booth or what their take on the product or company I represent is. I don't love when I have to do the elevator pitch over and over and over again.
Some people will jump straight into pricing or competitive analysis (how is your product different from X product). I usually like to have a sales person in the booth to handle these conversations.
I actually like to hear why people are at the conference in general. Is it continuing education? Product/company evaluation? Networking? Something else? This is also super helpful because conference sponsors will usually get some info on previous attendees (titles, companies, etc.) but rarely do I see info collected about motivations. This info can help me understand do I need to bring high level general awareness content, or deep dive into a very specific vertical's technical demo.