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Rohit Bhandari
Rohit Bhandari

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What do you think, LinkedIn?

If platforms truly want to improve engagement and user trust, language intent can no longer be ignored.

Just like websites use hreflang to serve the right language to the right audience, LinkedIn could benefit from a content language preference layer.

Many users are more comfortable consuming insights in Hindi, English, or their mother tongue. When content matches language comfort:

• Understanding improves
• Dwell time increases
• Skips reduce
• Engagement becomes natural — not forced

Better comfort leads to longer platform stability and a more diverse user ecosystem.

This isn’t just a content feature.
It’s a UX, trust, and growth decision.

If we want meaningful conversations instead of fast scrolling, language intent deserves the same importance as topic intent.

👉 LinkedIn, is this something you’d consider building?

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