One of the biggest issues that I observe with my clients and around me is the inability to get downloads after the app launch. Which isn’t surprising considering the overflowing app stores and intense competition. However, if you are skipping on some of the crucial steps that improve your app’s visibility and reach, then you are to blame first.
We need to understand that, in the current times, in order for your app to stand out, having it well developed isn’t the only necessary requirement these days. There is a lot of marketing work that needs to happen for that app to be acknowledged.
Anyhow, app marketing is a whole other realm that I am not the best to speak on. However, there are a few key steps that everyone should take to maximize the app’s chances for more downloads.
Number#1 Naming and Describing Your App
A unique and relevant name can set you apart from the rest of your competitors. So, focus on a name that is preferably not already used. Then, make sure the description of your app stands out.
The description is the section of your app that basically speaks about what it is and what features it has to offer. You cannot go wrong with this. Keep it sharp, confident, and to the point.
Number#2 Create an Awesome Logo
Your logo will serve as your app’s identity; not just on your consumer’s phone but as a whole. Besides, humans are more receptive to images, so make it count.
Number#3 Add Striking Photos and Videos of Your App
Whether it is in your app store section, your landing page, or just a promotional social media post – in all cases, make sure you are using good quality photos, screenshots, and videos.
A lot of the time people skip the text and just go through the pictures of your app’s user interface to understand what it does. This is why it is important for you to create photos that are self-explanatory.
Number#4 Get Genuine Reviews
One of the factors that help you get more downloads are positive reviews. Now, this doesn’t mean you go and ‘buy’ those reviews. That’s the worst thing you can do because app stores can detect such fakes and shut down those apps.
What you can do, is two things:
• Once a user completes a certain task, you release a pop-up asking for a review (Pro Tip: Give something in return for the review; like a discount, or redeemable points, or limited access to freemium features)
• You reach out to publishers and influencers to review your app and talk about it.
In both cases, if you manage to generate good reviews, you can increase your app downloads. The positive encouragement that a potential consumer receives from others through reviews, is exactly what an app needs.
Number#5 Keep Improving User Experience
For this, you need to keep a watchful eye on the user behavior and analyze it. Analytical tools like Google’s Universal Analytics or Mixpanel etc, really help you understand the expectations of your users with your app. You can analyze the user’s behavior from the time they download your app to the time they abandon it. This data will help you make the necessary improvements.
The better the user experience, the better the reviews, and more downloads.
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